Freelance Social Strategist

Résumé du poste

The Social Strategist will own the end-to-end strategic direction of social campaigns, from defining business objectives and audience positioning to execution and measurement. They will collaborate with creative and production teams to develop content formats and manage influencer activations to achieve specific business goals.

Détails du poste

Pophaus is a creative agency working with ambitious consumer brands across food, beverage, wellness, supplements, beauty, and CPG. We are growing our freelance roster and looking for an experienced Social Strategist who can take a campaign from a business objective through strategy, execution, and results. Our clients often come to us when they are: • Launching a new brand • Entering a new market • Launching a new product • Looking to create buzz around a key moment • Building a social first campaign around a specific business goal We are looking for someone who can step in and own the strategic direction of these campaigns from start to finish. This is not an always on social management role. There are also no fixed weekly hours. You would join our freelance roster and work with Pophaus on a project basis when the right campaigns come through. WHAT YOU'LL OWN Depending on the campaign, you may be responsible for: • Turning a business objective into a clear social campaign strategy • Defining the audience, positioning, messaging, channels, and campaign approach • Developing the overarching creative strategy and campaign idea • Translating strategy into creative concepts, content formats, and briefs • Planning influencer and creator activations • Determining how creators fit into the larger campaign strategy • Working with our creative, social, production, and account teams to bring the campaign to life • Helping manage the campaign from kickoff through launch • Defining KPIs and determining how success will be measured • Reviewing performance and recommending optimizations • Planning how paid media can amplify the campaign and support its objectives • Presenting strategic thinking and recommendations directly to clients WHAT WE'RE LOOKING FOR 5+ years of CPG experience is a must. You should have: • Experience developing and leading social campaigns for consumer brands • Experience across food, beverage, wellness, supplements, beauty, or other CPG categories • Experience personally owning campaigns from strategy through execution • Strong creative strategy skills • Hands on experience with influencer and creator activations • An understanding of how organic social, creators, creative, and paid media work together • Experience planning media around campaigns, even if you are not personally buying the media • Experience defining campaign KPIs and measuring results • Strong client facing presentation and communication skills • The ability to manage multiple stakeholders, timelines, and moving pieces Most importantly, you should be goal oriented. We're not looking for someone who considers a campaign successful simply because the creative looked great or generated engagement. We want someone who starts with a clear objective and builds the strategy, creative, creators, distribution, and measurement around achieving it. THE ENGAGEMENT • Freelance and project based • No fixed weekly hours • Work is based on campaign needs and fit • Projects will vary in scope and duration • You'll work alongside the Pophaus internal team • Our goal is to build relationships with trusted strategists we can bring into campaigns repeatedly HOW TO APPLY Please share your portfolio or relevant campaign work. We'd especially like to see examples that show: • The brand and campaign objective • The strategy you developed • What you personally owned • The creative approach • How influencers or creators were incorporated • How paid media supported the campaign, where applicable • The KPIs you were responsible for • The results the campaign achieved We care just as much about how you think and what the campaign accomplished as we do about what the final creative looked like.

Ce que vous ferez

The Social Strategist will own the end-to-end strategic direction of social campaigns, from defining business objectives and audience positioning to execution and measurement. They will collaborate with creative and production teams to develop content formats and manage influencer activations to achieve specific business goals.

Exigences

Candidates must have over 5 years of experience in CPG, specifically within food, beverage, wellness, beauty, or supplements. Proven expertise in leading social campaigns from strategy through execution and a strong focus on goal-oriented results are required.

Compétences indiquées

• Stakeholder Management · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Social Strategy
• Campaign Execution
• Creative Strategy
• Influencer Marketing
• Creator Activations
• KPI Definition
• Paid Media Planning
• Client Presentation
• CPG Marketing
• Audience Positioning
• Content Formatting
• Performance Optimization
• Stakeholder Management
• Messaging Strategy
• Market Entry Strategy

Domaines d’emploi

• Marketing
• Creative & Media
• Consulting
• Food & Beverage