Marketing Coordinator

A Brief Overview Reporting to the Manager, Marketing, this position sits within the Marketing and Communications team at Smith School of Business, and supports recruitment marketing across Smith's graduate and professional programs and non-degree Executive Education. The Marketing Coordinator works alongside designers, developers, recruitment & admissions staff and agency partners to execute strategies aimed at achieving recruiting targets and brand promotion goals. This role maintains analytics and will report on progress toward recruitment goals and to share marketing updates, insights, and recommendations. This position creates and implements recruitment campaigns for the unit's programs, teams and/or events. This position coordinates appropriate messaging and design for various media, and writes, edits, and collects engaging content for the website and other digital communications. This position also tracks digital content and analyzes social media presence to improve search optimization. This role can be based in either Kingston or Toronto. What you will do Creates and implements recruitment campaigns for the unit's programs, teams and/or events. Coordinates appropriate messaging and design for various media, and prepares and releases according to schedule. Writes, edits, and collects engaging content for the website, digital communications, social media, and other online marketing channels. Tracks digital content and analyzes social media presence to improve search optimization. Identifies performance measures, new trends, or media platforms and implements approaches. Analyzes campaign reports and adjusts digital marketing communications accordingly. Organizes and coordinates photography and video for special events and marketing purposes. Monitors spending for digital campaigns. Other duties as required in support of the department and/or unit. Required Education Three-year Community College Diploma or Three-Year Bachelor Degree, or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields. Required Experience More than 2 years and up to and including 3 years of experience. Experience developing and managing marketing plans considered an asset. Experience in data, trend analysis and reporting considered an asset. Consideration may be given to an equivalent combination of education and experience. Job Knowledge and Requirements Practical and applied knowledge of specialized methods and processes that are typically acquired through a combination of technical or academic qualification and/or work experience. Provide consultation and advice on non-straightforward and/or complex issues. Interaction with others typically requires interpersonal skills and the ability to understand and influence. Adapt messages to meet the needs of the intended audience. Build relationships, trust and credibility. Manage own work and may train and review the work of casual employees, work study students and/or volunteers, to see commitments through to completion. Contribute to setting work priorities and direction, supporting the team in achieving goals and objectives. Participate in project team meetings and develop individual project plans. Lead procedural or technological change within a unit. Identify new problems and seek information and input to fully understand the cause of problems. Identify opportunities to improve the effectiveness and efficiency of work processes. Draw logical conclusions and provides opinions and recommendations. Research equity, diversity, accessibility and inclusion resources and best practices relevant to the job and unit operations in order to inform evidence-based planning. Commitment to principles of equity, diversity, accessibility, inclusion, Indigenization and human rights for equity deserving groups.

The role involves creating and implementing recruitment campaigns and managing digital content across various media channels to achieve recruitment targets. Additionally, the position tracks digital performance and analyzes social media presence to optimize search and marketing effectiveness.

Candidates must possess a three-year college diploma, a bachelor's degree, or an equivalent combination of education and experience. The role requires between 2 and 3 years of experience, with additional assets in marketing plan management and data analysis.

• Analyse de donnéesSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Recruitment Marketing
• Digital Marketing
• Content Creation
• Social Media Analysis
• Search Engine Optimization
• Data Analysis
• Campaign Management
• Copywriting
• Editing
• Digital Communications
• Project Planning
• Relationship Building
• Trend Analysis
• Reporting
• Photography Coordination
• Video Coordination

• Marketing
• Education
• Creative & Media
• Administrative
• Data & Analytics

Formation minimale

Diplôme professionnel

Expérience minimale

2+ ans

Postuler avant le

19 août 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Associate