Head of Marketing (SEO, AI Search & Growth)

emote (Global) Full-Time | Permanent Executive Leadership Opportunity Build the Marketing Function. Drive the Growth Strategy. We're partnering confidentially with a fast-growing, digital-first professional services company seeking an experienced Head of Marketing to lead its global marketing function. This is a rare opportunity to build, own, and execute the marketing strategy for a highly respected international business operating in a complex, trust-driven industry. Reporting directly to the CEO, you'll have full ownership of brand strategy, SEO, AI search, content operations, paid acquisition, PR, conversion optimization, and marketing performance. This is not a role for someone who wants to manage agencies from a distance. We're looking for a builder—someone who enjoys creating systems, scaling growth, leveraging AI, and delivering measurable business results. Why Join? Report directly to the CEO with full ownership of the marketing function Build and execute global marketing strategy with significant autonomy Lead SEO, AI Search (AEO), content, paid media, PR, and growth initiatives Shape the future of a high-growth, digital-first organization Fully remote with the flexibility to work from anywhere Lean, entrepreneurial environment where decisions are made quickly Opportunity to build scalable marketing systems using AI and automation Competitive executive compensation with performance incentives What You'll Be Doing Marketing Strategy & Leadership Develop and execute the company's global marketing strategy Own brand positioning, messaging, and market awareness Partner directly with executive leadership to support business growth Build scalable marketing processes and performance frameworks Manage the marketing budget with a strong focus on ROI and revenue growth SEO, AI Search & Organic Growth Lead SEO and Answer Engine Optimization (AEO) strategy Build content architecture optimized for both traditional and AI-powered search Increase organic visibility, authority, and qualified lead generation Monitor search performance, AI citations, rankings, and conversion metrics Stay ahead of emerging AI and search technologies Content & Brand Authority Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries Build AI-assisted content workflows that improve quality and efficiency Establish the company as a recognized thought leader within its industry Drive PR and earned media opportunities Ensure all content reflects technical accuracy, credibility, and trust Performance Marketing & Analytics Own paid acquisition strategy across Google Ads and other digital channels Optimize conversion rates and customer acquisition costs Develop attribution models linking marketing performance to revenue Lead lifecycle marketing initiatives to improve retention and customer value Report marketing performance and strategic recommendations directly to the CEO What We're Looking For Required 10+ years of progressive marketing experience 3-5+ years leading marketing within a high-growth digital business Proven experience building and scaling marketing functions Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth Strong paid media and digital acquisition experience Experience implementing AI-enabled content operations Expertise in marketing analytics, attribution, and performance reporting Exceptional written communication and storytelling abilities Experience working directly with executive leadership Preferred Experience in financial services, fintech, legal, insurance, tax, or other trust-based professional services PR and earned media experience SaaS or subscription-based business experience Global B2C or B2B marketing experience Experience leading fully remote teams Ideal Backgrounds Candidates from the following industries are encouraged to apply: FinTech Financial Services Legal Technology Professional Services SaaS InsurTech Tax & Accounting Digital Consumer Services Who Will Thrive Here? You'll be successful in this role if you: Think like an owner and enjoy building from the ground up Balance strategic vision with hands-on execution Make decisions based on data and measurable business outcomes Embrace AI, innovation, and continuous experimentation Enjoy working in entrepreneurial environments with minimal bureaucracy Thrive when given autonomy, accountability, and the opportunity to create meaningful impact Apply Today If you're an experienced marketing leader looking to build, scale, and lead the marketing function for a fast-growing digital business, we'd welcome a confidential conversation. Apply today to learn more.

Lead the global marketing function by developing and executing a comprehensive growth strategy focusing on SEO, AI search, and brand positioning. The role involves building scalable marketing systems and managing paid acquisition and content operations to drive revenue growth.

Requires over 10 years of progressive marketing experience, including 3-5 years leading a high-growth digital business. Candidates must have deep expertise in SEO, AEO, and AI-enabled content workflows, with a proven track record of working with executive leadership.

• Performance incentives • Competitive executive compensation

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• SEO
• AI Search (AEO)
• Growth Strategy
• Content Strategy
• Paid Acquisition
• Brand Positioning
• Marketing Analytics
• Conversion Rate Optimization
• PR
• Performance Frameworks
• Lifecycle Marketing
• Attribution Modeling
• AI-enabled Content Operations
• Executive Leadership
• Budget Management
• Storytelling

Expérience minimale

10+ ans