CRM & Email Marketing Specialist

Résumé du poste

The specialist is responsible for executing and optimizing email marketing campaigns, customer journeys, and audience segmentation using Salesforce Marketing Cloud. They will monitor performance, conduct A/B testing, and coordinate with cross-functional teams to drive customer engagement and loyalty.

Détails du poste

At Ren's Pets, we're pet owners, too, so we know how important it is to find quality products to keep you and your pet happy. We are Passionate about Pets and the people they own. Visit us for more information at www.renspets.com! Proud member of Groupe Legault, we are a Canadian family‑owned company specializing in the development, distribution, and marketing of quality food, treats, and accessories for cats, dogs, and other small animals. The CRM & Email Marketing Specialist is responsible for executing and optimizing email marketing campaigns, customer journeys, and audience segmentation strategies. Working primarily in Salesforce Marketing Cloud, this role plays a key part in driving customer engagement, retention, and loyalty through targeted, data-driven communications. Duties and Responsibilities Under the supervision of the E-Commerce manager, the duties and responsibilities of the CRM & Email Marketing Specialist include, but are not limited to, the following: Build, test, schedule, and deploy email marketing campaigns using Salesforce Marketing Cloud. Manage customer segments and targeted audiences to support marketing initiatives. Develop and maintain automated customer journeys and lifecycle campaigns. Coordinate campaign execution with Marketing, Creative, eCommerce, Loyalty, and Data teams. Monitor campaign performance and provide recommendations to improve engagement and conversion. Conduct A/B testing and implement optimization strategies. Maintain the email marketing calendar and ensure timely campaign delivery. Ensure compliance with email marketing regulations and industry best practices. Other duties as assigned. Skills and Effort Requirements Strong knowledge of email marketing, CRM, and customer lifecycle marketing. Excellent organizational skills and attention to detail. Ability to manage multiple projects and deadlines in a fast-paced environment. Data-driven mindset with strong analytical and problem-solving skills. Strong communication and collaboration skills. Minimum Requirements 3 to 5 years of experience in CRM, email marketing, marketing automation, or a related field. Experience with Salesforce Marketing Cloud preferred. Experience building customer segments, automated journeys, and email campaigns. Strong proficiency in Excel and marketing analytics tools. Retail or eCommerce experience is considered an asset. Why join our pack? A hybrid work model, with flexibility between our office and the comfort of your home A group benefits program designed to support your personal needs and lifestyle Access to our company RRSP and TFSA programs for eligible employees, supporting long-term financial wellness and retirement planning An Employee and Family Assistance Program through Dialogue, offering virtual healthcare, mental health, wellness, and EAP support A generous employee discount program A collaborative, respectful culture that encourages continuous learning Opportunities for professional growth and development A dedicated social committee that helps build connection and a great team culture A pet-friendly office with free onsite parking The chance to be part of a passionate team that loves what they do Compensation The expected salary for this position is between $55 000 and $65 000. *The total compensation may vary depending on the candidate’s skills, experience, qualifications, and other relevant factors. Additional Information This posting is for an existing vacancy. Respect, trust and the desire to grow together define our culture. Inspired by our love for pets, we value a work environment where we trust one another, collaborate to win together and adopt a mindset focused on development and continuous improvement. This vision comes to life every day in the way we work, through communication, collaboration and consultation. It is at the core of our relationships with our colleagues, our customers and our communities. Equal Opportunity Employer Ren’s Pets is an equal opportunity employer committed to diversity, inclusion, and accessibility. We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please contact careers@renspets.com.

Ce que vous ferez

The specialist is responsible for executing and optimizing email marketing campaigns, customer journeys, and audience segmentation using Salesforce Marketing Cloud. They will monitor performance, conduct A/B testing, and coordinate with cross-functional teams to drive customer engagement and loyalty.

Exigences

Candidates need 3 to 5 years of experience in CRM, email marketing, or marketing automation, with a preference for Salesforce Marketing Cloud expertise. Proficiency in Excel and marketing analytics tools is required, while retail or eCommerce experience is considered an asset.

Avantages

• Hybrid work model • Group benefits program • Company RRSP • Company TFSA • Employee and Family Assistance Program • Virtual healthcare • Mental health support • Employee discount program • Professional growth and development opportunities • Pet-friendly office • Free onsite parking

Compétences indiquées

• Collaboration · Souhaitée
• Analyse de données · Souhaitée
• Microsoft Excel · Souhaitée
• Communication · Souhaitée
• Gestion de projet · Souhaitée
• CRM · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Email Marketing
• CRM
• Customer Lifecycle Marketing
• Salesforce Marketing Cloud
• Audience Segmentation
• Marketing Automation
• A/B Testing
• Data Analysis
• Excel
• Project Management
• Communication
• Collaboration

Domaines d’emploi

• Marketing
• Retail
• Data & Analytics
• Sales
• Customer Service & Support