Senior Marketing Specialist

ABOUT THE COMPANY Restwell Sleep Products has proudly served the community for over 35 years, standing as a beacon of quality and innovation in the world of sleep. As a well-established, family-owned business-to-business manufacturer and distributor of mattresses, foundations, and sleep-related products, we remain committed to excellence. Being one of the largest privately owned mattress manufacturers in Western Canada, we are dedicated to crafting the Spring Air, Novo Sleep, and Pure Energy brands with passion and precision. We are currently recruiting for a dynamic and detail-driven full-time Senior Marketing Specialist! The successful candidate is eager to learn, bring new ideas and strategies to the team, and take ownership of projects. This is an excellent opportunity for someone who wants to grow with the company and help develop new marketing processes and initiatives. If you thrive on accountability, process optimizations, and have a proactive mindset, we want to hear from you! DESCRIPTION The Senior Marketing Specialist develops and carries out communication and promotion strategies to help Restwell increase product and service awareness and meet business goals. Assesses advertising needs and creates effective marketing content, plans and campaigns to elevate brand awareness and increase customer engagement. This includes launching marketing initiatives that support sales and company objectives, conducting market research and preparing reports and presentations. The Senior Marketing Specialist also collaborates with other departments, organizes promotional activities and events for the business. KEY RESPONSIBILITIES Create, coordinate, and strategize product launches for marketing and advertising campaigns. Keep Restwell’s website and social media updated with current materials and media content. Assess marketing needs and manage post-campaigns, track metrics Report on the effectiveness of campaigns, identify areas of potential growth and make recommendations. Enhance online visibility and evaluate public relations strategies. Monitor industry trends to identify the interests of key groups, create reports and presentations for the sales team. Create and organize marketing materials for workshops and coordinate special events for internal and external audiences. Create and coordinate marketing materials and presentations for trade shows and do post-show follow-up campaigns. Identify target customer segments and analyze strategies. Prepare reports, briefs, presentations, and create brochures and newsletters for distribution. Project lead and manage outsourcing 3rd-party contractors and vendors such as freelancers, photographers, and web and graphic designers. Partner with the sales department and product development to generate displays and merchandising materials. Collaborate with HR and operations to showcase workplace culture and employee success stories. QUALIFICATIONS 4 to 6 years of work experience in business marketing, data analytics, and sales analysis in a fast-paced work environment College diploma, degree or certificate in marketing management, sales, communication, or public relations Experience in basic web and graphic design Innovative, solid understanding of marketing brand awareness, market and industry analysis Possess excellent technical skills in Adobe Creative Cloud/Suite – Illustrator, Photoshop, InDesign, and MS Office – Outlook, Excel, Word, PowerPoint, as well as CRM and ERP software systems Strong analytical thinking, oral communication, active listening, excellent adaptability, and teamwork collaboration Strong creativity and problem-solving skills, understanding and applying the importance of time management Experience in content creation, forecasting, great accuracy, continuous improvement mindset, attention to detail and ability to manage multiple projects Experience in manufacturing, wholesale and furniture making would be considered an asset Keen eye and experience in photography would be considered an asset WHAT DO WE OFFER A competitive salary - Salary range $70,000 to $80,000 annually Extended health benefits Dental, health, paramedical and vision care LTD and life insurance Employee Purchase program Quarterly Core Values/Employee Recognition events A supportive team and great workplace culture Paid training programs On-the-job training Room to grow within the organization Restwell Sleep Products is dedicated to fostering a workplace that embraces diversity and inclusion. We actively promote equal employment opportunities for all individuals, regardless of different characteristics. Our commitment to being an equal opportunity employer means we strive to create an environment where everyone can thrive, feel valued, and contribute to our mission of providing quality sleep products. We believe that a diverse team leads to greater innovation and success, and we are dedicated to ensuring that our hiring practices reflect this philosophy.

The Senior Marketing Specialist develops and executes communication and promotion strategies to increase brand awareness and customer engagement. Key duties include managing product launches, updating digital media, and coordinating marketing materials for trade shows and events.

Candidates need 4 to 6 years of experience in business marketing and data analytics, along with a degree or diploma in marketing, communications, or public relations. Proficiency in Adobe Creative Suite and MS Office is required, with experience in manufacturing or furniture making being an asset.

• Extended health benefits • Dental care • Health care • Paramedical care • Vision care • LTD and life insurance • Employee Purchase program • Quarterly Core Values/Employee Recognition events • Paid training programs • On-the-job training

• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Marketing Strategy
• Data Analytics
• Sales Analysis
• Adobe Creative Cloud
• Illustrator
• Photoshop
• InDesign
• MS Office
• CRM
• ERP
• Content Creation
• Market Research
• Public Relations
• Project Management
• Graphic Design
• Photography

• Marketing
• Manufacturing
• Sales
• Creative & Media
• Data & Analytics

Formation minimale

Diplôme professionnel

Expérience minimale

5+ ans

Postuler avant le

5 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte