Marketing Specialist

Résumé du poste

Develop and execute integrated B2B digital marketing campaigns focused on demand generation, product marketing, and content marketing. Manage customer journeys and lead generation initiatives using marketing automation and CRM tools to optimize performance.

Détails du poste

Marketing Specialist – B2B Marketing Our client, an established organization in the health, assessment and technology solutions space, is looking for a Marketing Specialist to join their growing marketing team. This is a great opportunity for a hands-on B2B marketer who enjoys owning campaigns from planning through execution and using data to drive engagement, lead generation and revenue. In this role, you’ll develop and execute integrated B2B marketing campaigns with a focus on demand generation, product marketing and content marketing. You’ll manage digital campaigns and customer journeys, including email, PPC and webinars, while leveraging marketing automation and CRM tools to drive qualified leads and continuously optimize performance. What You’ll Do Develop and execute B2B digital and omni-channel marketing campaigns Manage campaign setup, scheduling and deployment using Microsoft D365 and marketing automation tools Execute email journeys, PPC campaigns, webinars and lead generation initiatives Use customer data, segmentation, A/B testing and campaign insights to improve engagement and conversions Develop marketing and product launch plans based on customer trends and business objectives Partner closely with Sales, Business Development, Product, Creative and Digital teams to align campaigns and drive qualified leads Manage multiple campaigns and priorities in a fast-paced environment What We’re Looking For 3+ years of B2B marketing experience, ideally across demand generation, product marketing and/or content marketing Strong hands-on experience managing digital marketing campaigns and lead generation initiatives Experience with marketing automation and CRM platforms; Microsoft D365 experience is highly preferred Strong written and verbal communication skills Highly organized with the ability to manage multiple projects and tight deadlines A proactive, autonomous self-starter who can take ownership and execute with minimal direction Strong analytical mindset with experience using campaign data to optimize performance Bachelor’s degree in Marketing, Business or a related field preferred Compensation & Work Model Salary: $66,000–$85,000 + discretionary profit-sharing bonus Vacation: 3 weeks Personal/Sick Days: 10 paid days Benefits: Comprehensive benefits and additional spending accounts Work Model: Flexible remote/hybrid arrangement with alignment to Eastern Time Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster. This job posting is for a current vacancy with our client.

Ce que vous ferez

Develop and execute integrated B2B digital marketing campaigns focused on demand generation, product marketing, and content marketing. Manage customer journeys and lead generation initiatives using marketing automation and CRM tools to optimize performance.

Exigences

Requires 3+ years of B2B marketing experience with strong hands-on skills in digital campaigns and CRM platforms, preferably Microsoft D365. A bachelor's degree in Marketing or Business is preferred along with strong analytical and communication skills.

Avantages

• Discretionary profit-sharing bonus • Vacation • Personal/Sick Days • Comprehensive benefits • Additional spending accounts

Compétences indiquées

• Analyse de données · Souhaitée
• CRM · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• B2B Marketing
• Demand Generation
• Product Marketing
• Content Marketing
• Digital Campaign Management
• Email Marketing
• PPC
• Webinars
• Marketing Automation
• CRM
• Microsoft D365
• A/B Testing
• Data Analysis
• Lead Generation
• Omni-channel Marketing
• Customer Segmentation

Domaines d’emploi

• Marketing
• Healthcare
• Manufacturing