Sana Omair

Marketing and campaign management professional with 10+ years of progressive experience delivering integrated B2B and B2C marketing initiatives across agency, publishing, education, non-profit and service environments. Experienced in end-to-end campaign management, client and account management, creative development, production and distribution coordination, stakeholder communications, performance reporting and campaign optimization. Contributed to approximately 8-10% sales growth across selected client campaigns through improved execution, reporting and optimization, with experience spanning food service, health and beauty, retail, real estate, financial services, education and non-profit sectors.

• Account Management
• Campaign Management
• Client Relationship Management
• Cross-Functional Collaboration
• Google Workspace
• Jira
• Marketing Communications
• Microsoft Excel
• Microsoft Outlook
• Microsoft Word
• Process Improvement
• Gestion de projet
• Stakeholder Management

1. Campaign Coordinator | Account Management & Marketing Operations

   Direct Response Media Group (DRMG)

   mars 2023 to Aujourd’hui

   Canadian direct-mail and integrated marketing company managing campaigns for regional and national B2C brands. • Manage end-to-end delivery of 40+ multi-market direct marketing campaigns annually across 10+ national and regional client accounts, translating client briefs into coordinated plans from creative development through production, distribution and post-campaign analysis. • Serve as a key client contact across food service, health and beauty, salons, convenience retail, real estate and B2C financial services, including recognized brands such as Freshslice Pizza and Osmow's. • Coordinate creative briefs, artwork development, revisions and client approvals while partnering with production, printing and logistics teams to deliver campaigns reaching 1M+ households across targeted markets. • Helped drive 8-10% sales growth across selected client campaigns, depending on client and industry, by strengthening campaign planning, execution, reporting and post-campaign optimization. • Shifted stakeholder reviews from monthly to weekly, increasing campaign touchpoints 4x and giving clients and internal teams earlier visibility into issues, decisions and upcoming campaign requirements. • Established structured pre- and post-campaign analysis and optimized Excel-based reporting frameworks, improving KPI visibility and translating campaign results into actionable recommendations for future initiatives.

2. Customer Solutions Specialist

   Reliance Home Comfort

   nov. 2022 to févr. 2023

   Canadian provider of residential heating, cooling, water heating and home-comfort services. • Managed high-volume customer interactions across phone, email and digital channels while meeting established service-level and quality requirements. • Owned complex customer cases and escalations through resolution, coordinating with internal teams and maintaining structured documentation, tracking and customer communication. • Analyzed recurring service issues and maintained Excel-based reporting to identify operational trends and support process-improvement opportunities.

3. Marketing Manager

   Mehnaz Fatima Foundation

   juin 2020 to août 2022

   Pakistan

   Not-for-profit organization delivering inclusive education, disability rehabilitation, community development and humanitarian programs in Gilgit-Baltistan, Pakistan, including a school serving 750+ students and a specialized rehabilitation center. • Led organization-wide marketing and communications strategy spanning integrated campaigns, digital marketing, fundraising, public relations, media outreach and stakeholder communications. • Planned and executed 4 quarterly and 2 major annual fundraising, awareness and community-engagement campaigns, managing strategy, budgets, communications, stakeholder coordination and performance reporting. • Increased digital campaign impressions by 30% through audience-focused content planning, performance analysis and ongoing campaign optimization. • Built and led a cross-functional team of 25-30 contributors and presented campaign performance, marketing plans and strategic recommendations to executive leadership, external partners and board-level stakeholders. • Managed partner, media and community relationships supporting fundraising and outreach initiatives that generated approximately CAD 250,000 while expanding campaign reach and organizational awareness.

4. Marketing & Support Services Manager

   The Indus Academy

   juill. 2018 to mai 2020

   Pakistan

   Established educational institution focused on holistic academic and social development from early education through secondary levels. • Managed integrated marketing, communications, events and stakeholder-engagement initiatives that contributed to 10% enrolment growth and supported broader institutional growth objectives. • Planned and coordinated 15+ tactical campaigns/events and 4+ major annual initiatives across digital, communications and event channels, ensuring consistent messaging and execution across internal teams and external partners. • Managed relationships with 5+ agencies, media partners and vendors, coordinating campaign requirements, timelines, deliverables and performance expectations. • Monitored campaign and channel performance and translated results into recommendations for messaging, channel selection and execution improvements. • Partnered with academic, administrative and leadership stakeholders to align marketing priorities with institutional objectives and support events and engagement initiatives from concept through delivery.

5. Assistant Manager - Digital Marketing

   Oxford University Press

   janv. 2014 to mai 2018

   Pakistan

   Global university press serving educators, researchers, institutions and learners through academic and educational publishing. • Supported development and execution of digital and integrated marketing strategies across 8+ education products, aligning campaign activity with product adoption, sales and market-growth objectives. • Partnered with Sales, Product, Editorial and other cross-functional teams to deliver 16+ quarterly tactical campaigns and 4 major annual campaigns/product launches supporting portfolio growth and market adoption. • Conducted 3+ market research, customer research, competitive analysis and user-testing initiatives to identify audience needs and inform campaign strategy, product positioning and marketing communications. • Analyzed campaign and customer insights to improve messaging, audience targeting and marketing execution and translated findings into actionable recommendations for product and sales stakeholders. • Supported go-to-market planning and managed multiple concurrent marketing initiatives, coordinating campaign requirements, product information, stakeholder inputs and project timelines.

1. Rotman School of Management, University of Toronto

   Business Analytics Certificate - Data-Driven Decision Making

   Canada

   2023 to 2024

2. IQRA University

   Bachelor's Degree, Marketing

   Pakistan

   2007 to 2010