Web3 Regional Marketing Lead, APAC

Regional Marketing Lead, Asia We are building a next-generation Web3 consumer platform at the intersection of AI, content, creator economy, and digital ownership. We are looking for an experienced Regional Marketing Lead, APAC to drive market expansion, ecosystem growth, and brand development across key Asian markets. This role requires a highly entrepreneurial individual who understands Web3 communities, growth strategies, and go-to-market execution, while also being comfortable representing the company publicly through industry events, partnerships, community engagement, and ecosystem initiatives. Location Remote – Asia Candidates may be based anywhere in Asia. The company supports remote work; however, applicants must have valid work authorization and legal residency in their country of residence. Responsibilties Own and lead the overall marketing strategy and market expansion initiatives across Asia. Define regional positioning, go-to-market strategy, and growth roadmap for our products and ecosystem. Develop and execute integrated marketing plans covering brand, community, content, partnerships, KOLs, media, and user acquisition. Build and manage relationships with key ecosystem stakeholders, including creators, influencers, media outlets, communities, strategic partners, and industry leaders. Identify market opportunities, user segments, and growth channels to drive adoption and engagement across Asian markets. Collaborate closely with Product, Operations, Community, and Leadership teams to align business objectives and market execution. Establish regional marketing KPIs, manage budgets, and drive measurable business outcomes. Requirements Native or fluent Mandarin Chinese and professional English communication skills. 3+ years of experience in marketing, growth, business development, ecosystem development, or community leadership within Web3, crypto, blockchain, or related industries. Proven experience leading regional marketing initiatives, go-to-market programs, or market expansion projects. Strong understanding of Web3 ecosystems, token economies, NFT ecosystems, community growth, and consumer-facing products. Demonstrated ability to develop marketing strategy while remaining hands-on when needed. Strong network across Asian Web3 communities, KOLs, media, creators, investors, or ecosystem partners. Entrepreneurial mindset with strong ownership and execution capabilities. Preferred Experience in consumer-facing Web3 products. Experience in SocialFi, NFT, creator economy, AI, gaming, or entertainment-related sectors. Familiarity with community platforms such as X, Discord,Telegram and emerging Web3 channels. Experience working across Greater China, Japan, Korea, Southeast Asia, or other Asian markets.

Lead the overall marketing strategy and market expansion initiatives across Asia to drive adoption of a Web3 consumer platform. Develop integrated marketing plans and manage relationships with key ecosystem stakeholders, including creators, influencers, and strategic partners.

Requires 3+ years of experience in Web3, crypto, or blockchain marketing with native or fluent Mandarin and professional English skills. Candidates must have a proven track record of leading regional go-to-market programs and a strong network within Asian Web3 communities.

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Regional Marketing Strategy
• Go-To-Market Execution
• Web3 Ecosystems
• Community Growth
• User Acquisition
• KOL Management
• Brand Development
• Market Expansion
• Mandarin Chinese
• English Communication
• Token Economics
• NFT Ecosystems
• Strategic Partnerships
• Budget Management
• KPI Tracking
• Entrepreneurial Leadership

• Marketing
• Technology
• Management & Leadership
• Creative & Media
• Software

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte