Brand Specialist - E-MTB

Overview Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors. Responsibilities erve as the key developer of promotional strategy for the specified product line Collaborate with customers on partnership promotion Partner with cross-functional teams to achieve go-to-market promotional goals Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values Manage spend within the allocated budget Identify and recruit ambassadors and athletes Develop and execute social media strategy Partner with the brand team on key content development including stories, video, and copy Perform other duties as assigned Qualifications BS/BA in Marketing or similar field, or equivalent experience 5+ years of experience in marketing, communications, PR, or a related field Demonstrated ability to build and execute global brand strategies Strong written, verbal, and presentation communication skills Experience with budget analysis and planning Knowledge of print and digital marketing Proficiency with MS Office and Adobe Creative Suite Knowledge of bicycle mechanics and the global bike industry Additional Information Scope: Global Travel: Up to 40% domestically and internationally, including weekends Physical Requirements Ability to stand for extended periods at events Ability to lift up to 50 pounds Advanced bike riding ability to support brand promotional objectives Compensation and Benefits: Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off. Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance. About SRAM SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.

Develop and manage promotional initiatives and brand identity for the E-MTB product line to increase brand value. This includes managing budgets, recruiting ambassadors, and executing social media and content strategies.

Requires a bachelor's degree in Marketing or equivalent experience with over 5 years of experience in marketing, PR, or communications. Candidates must possess advanced bike riding ability and proficiency in Adobe Creative Suite and MS Office.

• Medical insurance • Dental insurance • Vision insurance • Ancillary insurance options • 401(k) match • Life insurance • Long-term disability • Paid time off • Annual corporate bonus

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Brand Strategy
• Promotional Strategy
• Budget Analysis
• Social Media Strategy
• Content Development
• Public Relations
• Digital Marketing
• Print Marketing
• MS Office
• Adobe Creative Suite
• Bicycle Mechanics
• Global Brand Management
• Product Positioning
• Communication Skills
• Presentation Skills

• Marketing
• Manufacturing
• Sports & Recreation
• Management & Leadership
• Creative & Media

Formation minimale

Baccalauréat

Expérience minimale

5+ ans

Postuler avant le

5 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level