Senior Manager Marketing and Medical Education, Extremities - Hybrid (Canada)

Work Flexibility: Hybrid or Onsite At Stryker, we're looking for a strategic and collaborative marketing leader to drive growth across our Extremities portfolio in Canada. As Senior Manager, Marketing & Medical Education, you will shape brand strategy, elevate customer engagement, and partner with cross-functional teams to deliver innovative education and marketing programs that create meaningful impact for healthcare professionals and patients. This is an exciting opportunity to influence portfolio direction, develop future-focused marketing initiatives, and help advance one of the world's leading medical technology organizations. What you will do: • Sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns • In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets • Creates/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact • Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value • Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL) • In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon • Work with country leadership to forecast demand develop relationships with supply chain partners • Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products • Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy. • Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity • Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the Marketing strategies • In partnership with Sales Leaders identify internal training needs and create relevant content and training programs • Create scalable customer engagement events and medical education programs • Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights • Take the lead in developing KOL’s for the brand • Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team What you will need: Required: • High School diploma AND 6 years of work experience OR Associate's Degree AND 4 years of work experience required in lieu of Bachelor's degree • 10+ years of work experience required Preferred: • Bachelor's degree preferred • MBA preferred • Medical device and/or marketing experience preferred • People management experience preferred Canada Pay Ranges: Canada: $130,100 - $173,450 CAD Annual Travel Percentage: 30%

The Senior Manager will lead marketing and medical education strategies for the Extremities portfolio to drive growth and customer engagement. They will collaborate with cross-functional teams to develop product roadmaps, manage brand positioning, and execute scalable marketing campaigns.

Candidates must have at least 10 years of work experience, with a preference for an MBA and background in the medical device industry. Strong leadership skills and experience in people management are highly preferred for this role.

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Marketing strategy
• Medical education
• Brand management
• Portfolio management
• Customer engagement
• Strategic planning
• Product lifecycle management
• Cross-functional leadership
• Sales enablement
• Market analysis
• KOL development
• Mentoring
• Forecasting
• Pricing strategy
• Product launch
• Influencing Skills
• Brand Strategy
• Influencing Without Authority
• People Management
• Supply Chain
• Key Opinion Leader Development
• Medical Devices
• Customer Engagement
• Demand Forecasting
• Sales
• Leadership
• Health Technology
• Marketing
• Scalability
• Innovation
• Marketing Strategies
• Product Lifecycle Management
• Market Share
• Marketing Planning
• Matrix Management
• New Product Development
• Master Of Business Administration (MBA)
• Branding

• Marketing
• Healthcare
• Management & Leadership
• Education
• Medical Education Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

Formation minimale

Études secondaires

Expérience minimale

10+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine