Senior Copywriter, Performance

About the Role We are looking for a highly strategic, data-driven Senior Copywriter, Performance to join our creative team. Paired with a Senior Art Director, Performance, you will be central to delivering effective, high-converting creative across paid media, web, social, and email, connecting the dots between various touchpoints in the customer journey. This isn't just about writing copy; it's about understanding how content and messaging influence performance, and how to optimize for impact. You'll excel at developing creative solutions and strategies that are specifically tailored to target audiences, meeting customers effectively at every touchpoint. This means delivering timely messaging and ideas that resonate with their current needs in the moment, creating truly unignorable connections. What You Bring ● Performance-First Mindset: You understand the critical impact of effective call to action (CTAs) and how messaging choices directly affect conversion rates. You are passionate about testing, iterating, and optimizing copy based on data. ● Digital & Channel Expertise: Your background lies in email, digital, social, and CRM ecosystems. You are comfortable moving from big-picture campaign strategy down to channel-specific execution details. ● CRM Knowledge: You bring strong knowledge and application of CRM principles. You are skilled at translating data-driven insights into creative ideas across the customer journey and clearly understand CRM's pivotal role within overall performance marketing. What You’ll Do ● Develop compelling copy across digital, social, web, video, email, and print. Craft sharp concepts, engaging headlines, persuasive body copy, and high-converting calls to action while ensuring strict adherence to brand guidelines and tone of voice. ● Turn insights, performance data, and briefs into impactful copy that balances performance objectives with brand strategy. Continuously evolve messaging based on metrics to improve efficiency and results. ● Develop strategic content concepts and messaging frameworks that adapt effectively across the full customer journey, from top-of-funnel awareness to conversion and retention. ● Partner closely with your Art Director partner to ensure a consistent brand voice and visual story across all touchpoints, understanding how copy and design work together across the full journey. ● Leverage AI tools and WPP Open capabilities to enhance creative strategy, copy execution, and campaign effectiveness. ● Drive the copy and concept development for multi-channel campaigns from strategic brief through asset delivery, in-campaign performance, optimization, and post-campaign analysis. ● Think critically about client needs, business objectives, and audience segments. Champion creative solutions, ensure outputs are high-quality, and comfortably discuss copy versioning and creative targeting with strategy, account teams, and clients. Skills & Experience ● 6+ years of creative agency experience with a portfolio showcasing data-driven, performance creative, big conceptual ideas, and precision writing. ● Advanced copywriting skills across multiple formats and channels (social, web, email/CRM, video, and digital ecosystems). ● Deep understanding of tone, voice, brand storytelling, and how messaging adapts across paid, owned, and earned media. ● Proven track record of working in a tight-knit creative partnership with Art Directors, Designers, and cross-functional teams. ● Strong conceptual thinker who can articulate creative rationale clearly to internal teams and clients. ● Excellent, engaging presentation skills and strong overall communication.

Develop high-converting, data-driven copy across digital, social, web, and email channels to drive performance. Partner with art directors to create cohesive brand stories and optimize messaging based on performance metrics and audience insights.

Requires 6+ years of creative agency experience with a strong portfolio in performance-based copywriting. Must possess deep expertise in digital ecosystems, CRM principles, and the ability to translate data into strategic creative concepts.

• Analyse de donnéesSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Copywriting
• Performance Marketing
• CRM
• Digital Strategy
• Content Strategy
• Data Analysis
• Conversion Rate Optimization
• Social Media Marketing
• Email Marketing
• Brand Storytelling
• Conceptual Thinking
• Presentation Skills
• Cross-functional Collaboration
• AI Tools
• Campaign Management
• Influencing Skills
• Brand Strategy
• Tone of Voice
• Influencing Without Authority
• Paid Media
• Business Objectives
• Technology Ecosystems
• Visual Storytelling
• Earned Media
• Brand Management
• Customer Relationship Management
• Communication
• Critical Thinking
• Marketing
• Persuasive Communication
• Presentations
• SEO Copywriting
• Target Audience
• Software Versioning
• Writing

• Marketing
• Creative & Media
• Data & Analytics
• Copywriter
• Advertising and Marketing Professionals
• Writers and Authors

Expérience minimale

5+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine