Associate Brand Manager

Résumé du poste

The Associate Brand Manager supports brand strategy and execution across multiple pet treat brands through consumer-centric innovation and integrated marketing programs. Key duties include monitoring project expenses, collaborating with R&D for product pipelines, and managing the marketing mix to drive business growth.

Détails du poste

Summary Position Title: Associate Brand Manager Department: Marketing Status: Full-time/Permanent Reports to: VP of Marketing Location: Mississauga, ON ( Hybrid) Compensation: $60,000 to $70,000 About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person. Vacancy Status: This is an active permanent opportunity, and we are looking to welcome a long‑term team member who is eager to grow and make an impact Start Date: ASAP About Us: At The Crump Group, our passion for pets isn’t just what we doit’s who we are. For over 20 years, we’ve been creating simple, wholesome, all natural treats that pets love and that pet parents trust. What started in a family garage has grown into a proudly family-led, award-winning company with more than 150 employees across North America. Today, our brands Crumps Naturals, Caledon Farms, and Dog Delights are helping shape the future of all-natural pet nutrition as we work toward becoming North America’s leading pet treat company. Recognized as one of Canada’s Best Managed Companies, we are driven by more than just growth we’re driven by people. When you join our team, you become part of a team that cares about what we do and how we do it. We believe in creating a workplace where you can grow your career, share your ideas, and make a real impact. Here, your work matters. Your voice is heard. Your contributions help bring better, healthier products to pets and families every day. If you’re looking to be part of a purpose driven, fast-growing company where passion meets opportunity, Crumps is the place for you. Role Overview Associate Brand Manager role offers a distinctive opportunity to build broad brand-marketing experience by supporting multiple brands rather than owning just one. Working across Caledon Farms, Crumps' Naturals, and Dog Delights, you will partner with an experienced team of marketers, R&D, and agency partners to help drive the business forward through strong brand-building, consumer-centric innovation, and integrated business planning. As a developing marketer, you will support the thinking and execution of specific elements of the marketing mix and the portfolio's priority projects, flexing your focus across brands based on where support is needed most. You are building a strong marketing technical skill set and will work cross-functionally to help bring winning new products, packaging, and consumer programs to market. Key Responsibilities Support the development of brand strategy recommendations grounded in consumer insights, including target audience, positioning, and objectives across Caledon Farms, Crumps' Naturals, and Dog Delights. Assist in assessing brand performance and identifying growth opportunities and actionable insights across the portfolio. Support agencies and internal stakeholders in the creation and execution of integrated marketing programs, including consumer promotions, digital content, partnership initiatives, packaging design, and in-store point-of-purchase (POP) materials. Support the identification of portfolio growth and optimization opportunities and contribute to annual business planning and growth projections. Monitor and communicate project expenses to help ensure initiatives are delivered on time and within budget. Proactively manage priorities and communicate capacity across Caledon Farms, Crumps' Naturals, and Dog Delights, escalating competing priorities when necessary. Collaborate with R&D and Innovation teams to support a consumer-driven innovation pipeline and identify opportunities based on market trends and consumer insights. Support cross-functional teams in bringing new product, packaging, and renovation initiatives to market across the portfolio. Recipe for Success 2-3 years of Associate Brand Management, Assistant Brand Management, or related marketing experience, preferably within a Consumer Packaged Goods (CPG) environment (including co-op and internship experience). Undergraduate or Master's degree in Business, Marketing, or a related field. Strong business acumen and analytical skills with a high degree of accuracy and attention to detail. Ability to manage multiple priorities across brands while maintaining strong organization and time-management skills. Proven ability to successfully manage fast-paced projects from inception to completion, often across multiple brands simultaneously. Strong written, verbal, and presentation skills with the ability to communicate effectively to different audiences. Ability to build collaborative relationships and work cross-functionally to achieve business objectives. Results-oriented, proactive, and adaptable, with the ability to work independently in a dynamic, multi-brand environment. Advanced proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word. Why Work With Us: Join a team that values people, growth, and a positive workplace culture. We are proud to be recognized as one of Canada’s Best Managed Companies, reflecting our commitment to excellence, innovation, and employee satisfaction. We offer: 100% employer paid benefit premiums (health, dental, vision, life insurance, AD&D, travel) PTO: vacation, sick days, personal days, parental leave top-up Flexible hours, including summer hours, holiday hours and core working hours A collaborative and supportive work environment Opportunities for career growth and development Employee Assistance Program (EAP) Employee discount programs, including Perkopolis and GoodLife Fitness Tuition reimbursement program with unlimited learning through Udemy Employee referral bonus program Free onsite parking Casual dress code Social committee with monthly engagement activities Monthly town halls with quarterly lunches Anonymous employee engagement surveys Dog-friendly office with free treats! The Crump Group is committed to fostering a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and supported. We are dedicated to providing an accessible, barrier-free recruitment experience in accordance with the Ontario Human Rights Code and AODA. If you require accommodation at any stage of the process, we are happy to support you, Please contact us at HR-Canada@crumps.ca. As a family-led organization, we welcome candidates from all backgrounds and encourage you to apply even if you don’t meet every requirement. We value unique perspectives and experiences that help us grow stronger as a team. Please note that we do not use AI in our recruitment process every application is thoughtfully reviewed by our team. While we thank all applicants for their interest, only those selected for an interview will be contacted. Successful candidates may be required to complete a background check.

Ce que vous ferez

The Associate Brand Manager supports brand strategy and execution across multiple pet treat brands through consumer-centric innovation and integrated marketing programs. Key duties include monitoring project expenses, collaborating with R&D for product pipelines, and managing the marketing mix to drive business growth.

Exigences

Candidates need 2-3 years of marketing experience, preferably in a Consumer Packaged Goods (CPG) environment, and a degree in Business or Marketing. Strong analytical skills, business acumen, and proficiency in Microsoft Office are essential for managing multi-brand projects.

Avantages

• Health Insurance • Dental Insurance • Vision Insurance • Life Insurance • Accidental Death and Dismemberment Insurance • Travel Insurance • Paid Time Off • Sick Days • Personal Days • Parental Leave Top-up • Flexible Hours • Employee Assistance Program • Employee Discount Programs • Tuition Reimbursement • Employee Referral Bonus • Free Onsite Parking • Casual Dress Code • Social Committee Activities • Monthly Town Halls

Compétences indiquées

• Gestion du temps · Souhaitée
• Microsoft Excel · Souhaitée
• Brand Strategy · Souhaitée
• Microsoft Word · Souhaitée
• Communication Skills · Souhaitée
• Gestion de projet · Souhaitée
• Cross-Functional Collaboration · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Brand Strategy
• Consumer Insights
• Integrated Marketing
• Business Planning
• Project Management
• Cross-functional Collaboration
• Market Trend Analysis
• Analytical Skills
• Budget Monitoring
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• Communication Skills
• Time Management
• CPG Marketing
• Product Innovation

Domaines d’emploi

• Marketing
• Food & Beverage
• Management & Leadership
• Manufacturing
• Sales