As one of Canada’s leading member-owned financial co-operatives, we believe every person, business and community deserves to feel financially confident, so we’re redefining banking to make that possible.
By combining the local touch of your credit union with the national resources of our collective, our members’ experience banking that’s built on community, powered by cooperation. And that’s something that every Canadian deserves.
At Tru Cooperative Bank, we bring together local financial cooperatives to harness their collective strength, combining the stability of a leading Canadian bank with the care and community leadership of a local credit union.
Our core business is traditional banking (personal, commercial, and business) and wealth management, delivered through distinct regional brands that are led by community-rooted teams who bring local insight and relationship building to everything we do.
As Island Savings, Envision Financial, Valley First and Enderby & District Financial, we’re creating something better for our communities.
By redefining what banking can do for people, our local communities and our world, we deliver more impact, innovation and stability than any one brand could on its own. Whether it’s a quick question or a major life decision, the experts across our regional brands engage deeply with members, investing the time to understand and help improve their financial health and confidence. We connect people with meaningful and personal advice, enhanced digital banking tools, education, and an accessible network of advisors, to help build the life they love.
We share and invest in the co-operative movement, leveraging our expertise, technologies, best practices, and size for the benefit of all like-minded credit unions. We cultivate amazing workplaces, we step up in our communities, and we help our members, our team members, and our communities flourish.