Digital Communications Specialist

Résumé du poste

The specialist will plan, execute, and evaluate digital marketing and communications campaigns, including social media and web content to support recruitment and brand building. They will also manage multimedia assets, monitor digital metrics, and provide oversight for student staff.

Détails du poste

Department: Lang - Office of the Associate Dean Strategic Partnerships and Societal ImpactPosition covered by the Collective Agreement with USW Local 4120 Temporary full-time from 10/05/2026 to 10/01/2027 Temporary Absence of the Regular Incumbent If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant. Career Opportunities (sapsf.com) General Purpose Reporting to the Manager, Marketing & Communications, the Specialist will be responsible for the execution of digital marketing and communications content, including social media, written content and multimedia management (web, photography, video) for marketing and communications initiatives to support strategic priorities of the LANG School. The successful candidate will plan, create, deliver and evaluate all aspects of digital communications, including social media campaigns and website maintenance and updates (including new webpage builds as needed). The position will support various recruitment initiatives across the undergraduate, graduate and professional programs portfolio and will support the brand building campaigns of the LANG School. The candidate will collaborate with multiple internal and external stakeholders and have a passion for producing exceptional written and video social media and editorial content that engages a wide variety of audiences. Duties and Responsibilities Plan, develop, create, execute, and evaluate social, and web content marketing and communications campaigns. Develop and implement social media strategies to guide content marketing and communication needs for LANG’s overall recruitment and external relations goals. Write and create content for key communications initiatives including web profiles, news features, newsletters, videos, scripts/speaking points, and reports as required. Monitor and report on metrics for web, social, and digital media initiatives. Provide training, support, and oversight of the co-op student (or team) as it pertains to web, digital strategies. Participate in various events as they relate to recruitment, outreach, and brand building. Leverage graphic design and video editing software to create engaging and creative digital content that drives engagement within LANG’s target audiences. Assist in the planning and promoting of School wide events. Other duties as assigned. Some evenings and weekend work may be required. Requirements: Three year community college graduation (University degree preferred), with a focus in Marketing, Communications, Digital Marketing and/or Media Studies, along with three years of related experience or an equivalent combination of relevant education and experience. Experience creating, posting and measuring engaging social media content, including paid targeted advertising. An experienced writer, with strong verbal and written communications skills and demonstrated experience writing highly engaging content for internal and external audiences. Video production experience and proficiency in video editing software considered an asset. Ability to manage multiple projects and assignments, possess sound judgment, and troubleshoot problems with a strong attention to detail and ability to work under tight deadlines. Well-versed in AODA accessibility standards as well as Canadian Anti-Spam Legislation [CASL]. Intermediate to advanced use of current digital management tools including Google Analytics, social media platforms, Falcon.io, Adobe Creative Suite, video editing software, Drupal, Content Hub, email management systems (Maestro), Microsoft Office. Experience with content management systems, (Drupal and Content Hub) considered an asset. Employee Type: TemporaryPosition Number: 10195023 Classification: USW, Local 4120 Salary: Band 5 USW Local 4120 Wage Grid At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution. Posting Date: 09/16/2026 Closing Date: 09/23/2026

Ce que vous ferez

The specialist will plan, execute, and evaluate digital marketing and communications campaigns, including social media and web content to support recruitment and brand building. They will also manage multimedia assets, monitor digital metrics, and provide oversight for student staff.

Exigences

Candidates must have a three-year community college diploma or university degree in Marketing, Communications, or Media Studies, along with three years of relevant experience. Proficiency in digital management tools, video editing, and strong writing skills are essential for this role.

Compétences indiquées

• Analyse de données · Souhaitée
• Graphic Design · Souhaitée
• Gestion de projet · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Digital Marketing
• Social Media Strategy
• Content Creation
• Video Editing
• Graphic Design
• Web Maintenance
• Google Analytics
• Drupal
• Adobe Creative Suite
• Copywriting
• Project Management
• AODA Standards
• CASL Compliance
• Email Marketing
• Data Analysis
• Digital Communications
• Newsletters
• Strategic Prioritization
• Social Media Content
• Video Production
• Social Media Campaigns
• Planning
• Photography
• Anti-Spam Techniques
• Management
• Content Management Systems
• Communication
• Content Marketing
• Digital Content
• Email Management
• External Relations
• Marketing
• Marketing Communications
• Microsoft Office
• Multimedia
• Social Media
• Strategic Partnership
• Target Audience
• Troubleshooting (Problem Solving)
• Video Editing Software
• Writing
• Detail Oriented

Domaines d’emploi

• Marketing
• Creative & Media
• Education
• Administrative
• Digital Communications Specialist
• Communications / Public Relations Specialist
• Public Relations Professionals
• Public Relations Specialists