VP Marketing, Americas

Résumé du poste

Define and deliver the Americas marketing strategy to drive pipeline and revenue growth in collaboration with regional leadership. Lead a cross-functional team to modernize marketing operations through AI and revenue-focused initiatives.

Détails du poste

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience. THE OPPORTUNITY At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. We are proud of: * The work we do and the innovation we drive [https://www.valtech.com/work/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025] * Our values of share, care and dare [https://www.valtech.com/career/our-values/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025] * A workplace culture that fosters creativity, diversity and autonomy [https://www.valtech.com/valtech-as-workplace/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025] * Our borderless, global framework, which enables seamless collaboration [https://www.valtech.com/about/offices/?utm_source=greenhouse&utm_medium=website&utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&utm_term=website-applicants&utm_content=job-applicants_week192025] THE ROLE Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe. For Québec-based positions, the position requires proficiency in English, as the role involves regular communication with clients and colleagues located outside of Québec. As VP, Marketing – Americas, you'll be relentless about delivering pipeline and growth, as well as building the story, campaigns, and market presence to get us there. You’ll define and deliver the Americas marketing strategy, working shoulder to shoulder with regional growth leadership to convert marketing activations into closed opportunities. You’ll take our global positioning and strategy and convert it into a sharp point of view and GTM motions that clients feel and engage with across every interaction. You bring 10+ years of progressive marketing experience, including senior leadership roles within B2B, enterprise, or consulting environments and you’ll bring an understanding of how AI can shape the future of our industry and move marketing forward. You will thrive in this role if you: * Are driven by actual revenue growth, not vanity metrics * Know how to shape narratives that drive commercial impact * Want to modernize marketing, not maintain it * Are energized by shared accountability for pipeline with growth, not simply handing off leads and stepping back * Are hands-on with AI — building and embedding tools into marketing operations, not just talking about the trend * Challenge the status quo as a matter of instinct * Value teamwork and knowledge-sharing as much as individual wins * Live at the intersection of technology, creativity, and data * Are collaborator who values teamwork and knowledge-sharing * Are excited by the intersection of technology, creativity and data * Are experienced in Agile methodologies and consulting (a plus) Role responsibilities * Set and deliver the Americas marketing strategy, driving pipeline and revenue alongside regional growth leads * Support and lead a team spanning integrated marketing managers, marketing operations, events, partner marketers and performance marketing specialists * Operate as part of a unified growth team with sales — sharing pipeline goals, joint accountability, and one view of what's working * Partner with regional leadership, growth, and executive stakeholders to connect marketing directly to growth objectives, pipeline acceleration, client engagement, and market expansion * Shape Valtech's story as the experience innovation company, building a market position that clients and prospects associate directly with us * Work with marketing leadership to shape the vision for the marketing function itself — identifying where it's behind and lead the shift to a modern, AI enabled and revenue-driven marketing model * Guide integrated marketing across brand, performance, thought leadership, communications, events, ABM, and AI-enabled operations, with every initiative tied to a commercial goal * Support complex B2B enterprise sales cycles through marketing programs built to move deals forward, not just build visibility * Champion revenue-focused strategies tailored to our focus industries * Build relationships with regional and global stakeholders, holding marketing to commercial accountability * Drive a culture of accountability, collaboration, and continuous improvement across the marketing function Must have qualifications To be considered for this role, you must meet the following essential qualifications: * Strong conversational skills in English; French is highly preferred, and Spanish would be considered a plus. * Senior marketing leadership experience (VP level or equivalent) within a B2B enterprise or professional services/consulting environment * A track record of connecting marketing programs to measurable pipeline or revenue outcomes * A creative, brand, or communications background, with proven ability to turn it into commercial results * Experience building and executing regional or multi-market marketing strategies * Experience managing demand generation and account-based marketing programs supporting enterprise sales cycles * Experience partnering with executive stakeholders, including sales leadership, on go-to-market and growth strategy COMMITMENT TO REACHING ALL KINDS OF PEOPLE We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site [https://www.valtech.com/about/diversity-inclusion/] to see how we’re creating a more equitable Valtech for all. THE BENEFITS This is a full-time position based in Montreal/Toronto, Canadá. The offered salary range is 120,000 - 150,000 CAD annually, depending on experience and location. Valtech offers a comprehensive benefits package effective after three months of continuous service: * A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage. * Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program. * A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech. * A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service. * Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year. * Personal Technology Reimbursement – $30/month for every employee-offered on day 1. * We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed. YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential. ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses. We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know. ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more. At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate. Are you ready to create what’s next? Join us.

Ce que vous ferez

Define and deliver the Americas marketing strategy to drive pipeline and revenue growth in collaboration with regional leadership. Lead a cross-functional team to modernize marketing operations through AI and revenue-focused initiatives.

Exigences

Requires 10+ years of senior marketing leadership experience in B2B enterprise or consulting environments. Must possess strong conversational skills in English and French, with a proven track record of connecting marketing programs to commercial outcomes.

Avantages

• Comprehensive insurance plan • Short- and long-term disability coverage • Virtual healthcare services • Employee and family assistance program • Mental health support program • Personal spending account • Retirement plan with RRSP matching • Flexible vacation • Personal technology reimbursement • Winter holiday closure

Compétences indiquées

• Leadership · Souhaitée
• Analyse de données · Souhaitée
• Stakeholder Management · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Marketing strategy
• Demand generation
• Account-based marketing
• B2B enterprise marketing
• Revenue growth
• AI-enabled operations
• Leadership
• Go-to-market strategy
• Performance marketing
• Brand positioning
• Agile methodologies
• Consulting
• Data analysis
• Stakeholder management
• Commercial accountability
• Office Supply Management
• Enterprise Sales
• Account-Based Marketing
• Sales Leadership
• Continuous Development
• Go-to-Market Strategy
• Accountability
• Virtual Health
• Sales Prospecting
• Bilingual (French/English)
• Thought Leadership
• Market Positioning
• Agile Methodology
• Artificial Intelligence
• Business To Business
• Mental Health
• Communication
• Continuous Improvement Process
• Creativity
• Demand Generation
• English Language
• Spanish Language
• Sales
• Growth Strategies
• Marketing
• Innovation
• Integrated Marketing Communications
• Marketing Strategies
• Marketing Operations
• Medical Prescription
• Operations
• Service Access Point
• Revenue Growth
• Teamwork

Domaines d’emploi

• Marketing
• Management & Leadership
• Consulting
• Technology
• Data & Analytics
• Director of Americas
• Vice President of Marketing
• Sales and Marketing Managers
• Marketing Managers