Performance Marketing Manager

About Us Vendry is a platform revolutionizing the way companies find, vet, and hire top-performing marketing, web development, and design agencies. By combining cutting-edge technology with human expertise, we streamline the agency search process and deliver tailored solutions that meet each client’s unique needs. We’re free for brands and monetize on the agency side. Customers include Shopify, Coca-Cola, Columbia Records, Burt’s Bees, Roc Nation, Magic Spoon, Sony Music, and Estée Lauder, plus a long list of venture-backed and mid-market brands. We also operate Case Studied, a 40,000+ subscriber marketing newsletter that’s become one of the most-read publications in B2B marketing. About the Role This is an individual contributor role. It is not a management role. You will not be hiring, leading, or coaching a team. You will be running experiments, lots of them, across paid media, SEO, and product surfaces, and you will be doing the work yourself. The title says Manager, but the work is hands-on. You’ll be in the ads manager every day. You’ll be writing your own copy, generating your own creative, building your own landing page tests, and shipping your own programmatic SEO templates. If you want to spend your week in dashboards, spinning up tests, and arguing with the data, this is the right role. If you want to delegate any of that, it isn’t. The right person treats growth as a lab. You have a testing instinct that’s borderline obsessive. You wake up wondering whether you can squeeze 15% more efficiency out of a LinkedIn audience. Whether a programmatic SEO template can be expanded to 5,000 more pages. Whether a free tool converts better as a calculator or a benchmark. You don’t wait for permission to test. You’d rather ship a rough experiment this week than wait three weeks for a clean one. You’ll report directly to the CEO. You’ll set the growth roadmap, prioritize the test backlog, and allocate the budget. The work is yours to run. What You’ll Do Paid Media • Run paid media yourself across LinkedIn, Google, and Meta. Daily optimization, audience and creative testing, budget shifts, the actual button-clicking. You are the person in the platform, not the person reviewing someone else’s screenshots. • Design and run a structured testing program. We expect multiple live experiments at any given time across audiences, creative, landing pages, and bidding. • Maintain clean test design. Isolated variables, defined sample sizes, written hypotheses, and post-mortems with real takeaways. • Pilot new paid channels (Reddit, X, podcast sponsorships, partner ads) when signal suggests they’re worth a test. Ad Creative • Concept and produce ad creative yourself using AI tools. You should be the person making the creative, not the person briefing someone to make it. • Brief external designers, UGC creators, and motion partners when production volume goes beyond what you can ship solo. • Keep the creative pipeline healthy. Every underperforming slot gets refreshed quickly. • Turn winning angles into testable variations across channels. Product-Led Experiments • Work with engineering to ship lead magnets, free tools, viral mechanics, and shareable assets. • Identify the product surfaces where small changes move the funnel (onboarding, results pages, share flows) and design experiments against them. • Treat product and marketing as one funnel. Close the loop between channel performance and on-site experience. Measurement • Build and maintain the growth dashboard yourself. Spend, MQLs, pipeline, CAC, payback, channel-level efficiency. • Communicate weekly results in plain language. What worked, what didn’t, what’s next. • Make budget decisions based on data, not recency or intuition. Qualifications Required • 5+ years in growth, performance marketing, or demand generation as a hands-on operator. • Demonstrated B2B experience is mandatory. This role will not work for someone whose track record is purely DTC or consumer. You need to understand B2B funnel dynamics: long sales cycles, MQL-to-pipeline conversion, account-level intent, and how creative and channel decisions ripple through a slow funnel. • Direct, hands-on experience running LinkedIn Ads, Google Ads, and Meta at meaningful spend. • AI-native creative production. You should be able to ship an ad concept yourself in a few hours using current tools (Midjourney, Runway, Claude or ChatGPT for copy, similar). • A genuine love for experimentation. This is the core requirement of the role. You should be the kind of person who runs personal experiments on the side, who reads test results for fun, who has strong opinions about test design and sample sizes. If you don’t actively enjoy this, the role won’t click. • A real testing track record. Be ready to walk through experiments you designed, ran, and learned from in detail. Hypothesis, design, result, takeaway. • Strong analytical instincts. Spreadsheets, dashboards, and attribution tools (GA4, HubSpot, Meta and LinkedIn reporting) should be second nature. • Strong growth mindset and fast learning curve. The channels we win on a year from now may not be the ones we win on today. You should be wired to pick up new platforms quickly and be intellectually honest when a channel stops working. Preferred • Background in a B2B marketplace, agency, or SaaS company that grew primarily through paid acquisition. • Familiarity with HubSpot, Monday.com, Make or n8n, and similar GTM tooling. • Newsletter or media growth experience. • Past product-led growth work alongside engineering. • Ownership of a content or SEO program that produced meaningful inbound. Not a fit if • You want to manage people. There is no team here, and we’re not building one for this role. • You’re used to setting strategy and handing it off. Strategy here is whatever you ship and ship next. • You need a clean, slow testing environment. Vendry moves fast and tests cheap. Why Join Vendry This role is for someone who wants to operate, not manage. You’ll work directly with the CEO, set your own roadmap, run your own budget, and see the impact of your work in pipeline every week. The marketing engine works already. Paid social drives MQLs. Case Studied reaches 40,000+ marketing decision-makers. We close deals with brand-name client logos every month. We need one person who can systematize what’s working and run experiments hard enough to find the next thing. We’re a small, fast, collaborative team. We value quality work, sharp judgment, and direct communication.

The role involves executing hands-on growth experiments across paid media, SEO, and product surfaces to drive B2B pipeline. Responsibilities include managing ad platforms, producing AI-driven creative, and building growth dashboards to optimize CAC and MQLs.

Requires 5+ years of hands-on B2B performance marketing experience with a proven track record in LinkedIn, Google, and Meta Ads. Candidates must be AI-native in creative production and possess an obsessive drive for rigorous experimentation and data analysis.

• Analyse de donnéesSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Paid Media Management
• B2B Growth Marketing
• LinkedIn Ads
• Google Ads
• Meta Ads
• A/B Testing
• AI Creative Production
• Programmatic SEO
• Data Analysis
• Conversion Rate Optimization
• Demand Generation
• HubSpot
• GA4
• Lead Magnet Design
• Budget Allocation
• Performance Tracking

• Marketing
• Data & Analytics
• Creative & Media
• Sales
• Technology

Expérience minimale

5+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte