Product Marketing Manager

About Venn Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives. We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada. $21.5M Series A - Betakit Article What You'll Be Doing Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention. Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs. Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement. Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle. Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively. Lead go-to-market strategies and execution for new product launches. Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence. What we’re looking for: Minimum 3+ years of full-time (non-internship) experience, including a minimum 2+ years at a tier-1 consulting firm, investment bank, or major technology company, plus at least 1 year of experience at a startup, as a founder, or as a creator/influencer Strong understanding of product positioning, content distribution, engagement metrics, and audience growth. Experience optimizing website content, SEO, and conversion rates. Ability to analyze data, run experiments, and iterate based on insights. Excellent copywriting, editing, and storytelling skills. Strong cross-functional collaboration skills, especially with product and sales teams. Ability to manage projects end-to-end, working with internal teams and contractors. Self-starter and able to own and execute strategies end-to-end Bonus Points Experience at an early-stage or fast-growing startup Experience at a fintech Perks & Benefits Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth Comprehensive coverage of medical, dental, and vision insurance Opportunity to shape the future of business banking in Canada and beyond

Oversee the website, content strategy, and social media channels to drive acquisition and brand authority. Lead go-to-market strategies for new product launches and refine product narratives for different customer segments.

Requires at least 3 years of full-time experience, including 2 years at a tier-1 firm and 1 year at a startup or as a creator. Must possess strong skills in copywriting, data-driven iteration, and product positioning.

• Equity Ownership • Medical Insurance • Dental Insurance • Vision Insurance

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Product Positioning
• Content Strategy
• Copywriting
• SEO
• Conversion Rate Optimization
• Data Analysis
• Storytelling
• Cross-functional Collaboration
• Project Management
• Go-to-market Strategy
• Social Media Management
• Customer Acquisition

Expérience minimale

2+ ans