Senior Brand Marketing Manager

About the Role Wellness Extract is building a trusted wellness brand for modern consumers who care about health, quality, transparency, and everyday routines. The business has grown through strong products and performance-led execution. The next stage is about building a sharper brand: clearer positioning, stronger product storytelling, better education, credible expert and creator voices, and a consistent brand presence across every customer touchpoint. We are looking for a senior brand marketer who can shape how the market understands, trusts, and remembers Wellness Extract. This contract role is ideal for someone who combines brand strategy, storytelling, content judgment, consumer insight, and hands-on execution. You will work closely with the Founder, Growth/Performance Marketing, Product, Creative, agencies, creators, experts, and external partners to build a more distinctive and trusted wellness brand. What You’ll Own Own brand positioning, narrative, tone of voice, and messaging architecture. Translate product benefits, ingredients, usage occasions, and customer needs into clear wellness storytelling. Build education-led content themes across social, website, email, PR, creators, and community. Lead brand campaign themes, product launch narratives, seasonal moments, and awareness initiatives. Ensure brand consistency across website, PDPs, Amazon/A+ content, packaging, social, email, creator content, PR, and campaigns. Build credibility through experts, practitioners, creators, KOLs, testimonials, partnerships, and thought leadership. Lead PR narratives, founder/company stories, media angles, podcast opportunities, speaking opportunities, and earned visibility. Develop strategic partnerships with wellness communities, complementary brands, practitioners, retailers, events, and industry stakeholders. Bring consumer insight, review themes, category trends, and cultural moments into brand communication. Maintain responsible wellness communication in partnership with Product, Regulatory, Legal, and Leadership. Track brand health through branded search, sentiment, review themes, share of voice, customer feedback, and market perception. What Success Looks Like Within your contract period, you will have: Built a clear brand positioning, messaging, and product storytelling system. Improved consistency across key customer touchpoints, including website, PDPs, Amazon/A+ content, packaging, social, PR, creators, and campaigns. Developed an education-led content and social system that builds trust. Built a strong network of creators, experts, practitioners, media contacts, and brand-fit partners. Secured credible PR, podcast, speaking, media, or thought-leadership opportunities. Established responsible messaging guidelines and a practical brand health view across reviews, sentiment, branded search, and customer perception. What We’re Looking For 5+ years of experience in brand marketing, brand communications, content strategy, PR, wellness marketing, or consumer brand marketing. Experience building brand messaging, product storytelling, content direction, campaigns, PR, or creator-led initiatives. Experience in wellness, supplements, nutrition, health products, clean beauty, functional foods, lifestyle, or premium consumer brands is preferred. Strong understanding of consumer behavior, digital content, social platforms, creators, and culture-led brand building. Excellent writing, communication, presentation, and briefing skills. Ability to translate product benefits and customer insights into simple, credible communication. Experience working with creators, experts, media, agencies, partners, or external stakeholders. Strong creative judgment across copy, content, design, storytelling, and brand experience. Good judgment around trust, claims, education, and wellness communication. Comfortable operating as a senior individual contributor in a fast-moving environment. Offered Compensation for Contractual Role: CAD 4000 to 6000 Monthly (Final offer may be slightly above the stated range for exceptional candidates, based on experience, interview performance, and overall fit) You are a hands-on brand builder who understands that wellness brands are built on trust. You can make complex products feel simple, credible, and relevant. You combine strategic thinking with execution speed, and you understand content, culture, creators, PR, consumer behavior, credibility, and brand craft. This is a contract engagement for someone who wants to shape the voice, story, and trust of a growing wellness brand.

The role focuses on shaping the brand positioning, narrative, and messaging architecture to build trust and credibility for a wellness brand. Key duties include leading brand campaigns, managing PR and creator partnerships, and ensuring consistent storytelling across all customer touchpoints.

Candidates need 5+ years of experience in brand marketing, PR, or content strategy, preferably within the wellness, nutrition, or premium consumer goods sectors. Strong skills in writing, creative judgment, and the ability to translate complex product benefits into simple communication are required.

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Brand Positioning
• Storytelling
• Content Strategy
• Public Relations
• Consumer Insights
• Messaging Architecture
• Creator Management
• Brand Consistency
• Market Analysis
• Digital Marketing
• Wellness Communication
• Strategic Partnerships
• Copywriting
• Campaign Management
• Brand Health Tracking
• Stakeholder Management

• Marketing
• Management & Leadership
• Creative & Media
• Healthcare
• Retail

Expérience minimale

5+ ans

Postuler avant le

7 févr. 2027

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte