Marketing Specialist

Résumé du poste

The Marketing Specialist will own day-to-day execution of B2B content, competitive research, and campaign delivery. They will also manage website publishing and provide support for marketing operations and events.

Détails du poste

Job Summary: Windward Software is hiring a Marketing Specialist on a fixed-term basis to cover a team member's leave of absence. In this hands-on role you'll own day-to-day execution across B2B content, competitive research, campaign delivery, and website publishing using HubSpot, Adobe Creative Suite, and AI-assisted marketing tools. The term runs approximately 3–4 months, ending shortly after the returning team member is back and handover is complete. Ideal for an early-career marketer with 1–2 years of experience who wants real ownership on a small, fast-moving team. Job Description: Marketing Specialist (Fixed Term — Leave Coverage) Company: Windward Software Location: Remote (North America preferred) Term: Fixed term, approximately 3–4 months About the Role Windward Software is seeking a motivated, detail-oriented Marketing Specialist to join our Marketing team on a fixed-term basis. This role exists to cover a team member's leave of absence. It runs approximately 3–4 months, including a handover period after they return, so the work you do carries forward cleanly. We're upfront about this so you know exactly what you're signing up for. You'll own a real portfolio of work from day one — content, competitive intelligence, campaign execution, and web publishing — rather than assisting from the sidelines. It suits someone who is comfortable working independently, learns tools quickly, and wants meaningful scope on a small team where your work ships. Key Responsibilities Market & Competitive Research Own market research that informs marketing initiatives and campaigns Build and maintain competitive pricing analysis Track and report on competitor social media presence, including: Post types and content themes Media formats used (video, graphics, text) Engagement levels and follower growth Maintain competitive feature comparisons and keep them current Content Creation Write and produce: Blog posts Targeted email content Social media posts Develop marketing collateral, including: One-pagers Campaign assets Sales enablement materials Campaign Execution & Reporting Build and deploy marketing emails and campaign assets in HubSpot Set up campaign tracking, lists, and segmentation Monitor campaign performance and report on key metrics (opens, clicks, conversions, traffic) Surface findings and recommend adjustments based on what the data shows Content Publishing & Design Design content layouts using Canva or Adobe Creative Suite Perform light video editing using Adobe Express, Premiere, or equivalent Publish approved content to the website, including: Page template setup Text formatting in the HubSpot editor Adding CTAs, forms, images, and SEO metadata Manage content through review and approval workflows Events & Marketing Operations Provide marketing support for events and tradeshows as needed Run data integrity audits and data scrubbing within marketing systems Qualifications & Skills Approximately 1–2 years of marketing experience (co-op, internship, agency, or in-house all count) Strong writing skills — able to conceive, draft, proofread, and edit content efficiently Ability to produce content that requires little or no editing Excellent attention to detail and strong grammar Working understanding of SEO principles Working understanding of web image formats and optimization Strong organizational skills with the ability to manage multiple projects and deadlines Comfortable working independently while collaborating within a team Experience routing work for feedback and approvals Ability to ramp quickly and take ownership with limited hand-holding B2B writing experience is an asset, but not required Interest in software, technology, or digital marketing is a plus Technical Requirements Experience or familiarity with: HubSpot (CMS and Marketing Hub) — preferred Canva or Adobe Creative Suite AI-assisted marketing or content tools Basic understanding of: Image editing and optimization tools Content management systems Why This Role Real ownership across content, campaigns, and research on a small, fast-moving marketing team Hands-on experience with a modern B2B marketing stack — HubSpot, Adobe, and AI-assisted tooling Work that ships, with visible impact on live campaigns and the website A clearly defined term with a structured handover, so you finish with a complete body of work Worker Type: Temporary (Fixed Term) Number of Openings Available: 1

Ce que vous ferez

The Marketing Specialist will own day-to-day execution of B2B content, competitive research, and campaign delivery. They will also manage website publishing and provide support for marketing operations and events.

Exigences

Candidates should have 1-2 years of marketing experience and strong writing skills with attention to detail. Proficiency in HubSpot, Adobe Creative Suite, and AI-assisted marketing tools is required.

Compétences indiquées

• Canva · Souhaitée
• Analyse de données · Souhaitée
• Campaign Management · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Market Research
• Competitive Analysis
• Content Creation
• Campaign Management
• HubSpot
• Adobe Creative Suite
• Canva
• SEO
• Copywriting
• Data Analysis
• Social Media Management
• Email Marketing
• Web Publishing
• Video Editing
• Marketing Operations
• B2B Marketing
• Blog Posts
• Canva (Software)
• Adobe Express
• Price Analysis
• Proofreading
• Business-To-Business (B2B) Marketing
• Workflow Management
• Organizational Skills
• Technical Requirements
• HubSpot CMS
• Sales Enablement
• Research
• Artificial Intelligence
• Editing
• Auditing
• Business Marketing
• Business To Business
• Content Management Systems
• Competitive Intelligence
• Content Management
• Data Integrity
• Image Editing
• Digital Marketing
• Search Engine Optimization
• Grammar
• Image File Formats
• Marketing
• Marketing Collateral
• Metadata
• Optimization Software
• Social Media
• Tooling
• Writing
• HubSpot CRM

Domaines d’emploi

• Marketing
• Software
• Creative & Media
• Technology
• Marketing Specialist
• Marketing Specialist (General)
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists