Ksenia Leus

Senior Video Producer and documentary storyteller with 15+ years of experience across television, YouTube, B2B technology, healthcare and digital media. Hands-on across the full production cycle, from story development, research, scripting and pre-production to filming, interviews, lighting, audio, directing talent, editing and post-production. Combines cinematic storytelling with 13+ years of digital marketing experience and a strong understanding of audience growth, distribution, analytics and performance. Experienced in translating complex technology, medical and expert topics into clear, human-centered video content.

• Ability to adapt
• Ability to work under pressure
• Able to convey vision while also collabarating
• Able to manage multiple projects
• Account Management
• Accuracy
• Action Planning
• Activity coordination
• adept at multitasking.
• Adobe Illustrator
• Adobe Photoshop
• Agile
• Analyse narrative
• Analytical
• Arts administration
• Asset Management
• Souci du détail
• Communication bilingue
• Brand Identity Development
• Brand Strategy
• Budgeting
• Business development
• Campaign Management
• Canva
• Capable of working independently
• Change Management
• Character Design
• Client Relationship Management
• Coaching
• Collaboration
• Colour Theory
• Comfortable in fast-paced environments
• committed to delivering high-quality results
• Communication
• Concept Art
• Conflict Resolution
• Content Planning
• Continuous Improvement
• Contract Governance
• Contract Negotiation
• Contractor RFP
• Analyse de données
• Figma
• Illustrator
• Gestion de projet
• Visual Storytelling

1. Head of Digital Marketing Strategy | Media & Content Producer

   Cortexil

   janv. 2024 to janv. 2024

   Innovative Medical Technology (B2B/B2C) • YouTube: Cortexil • Produced and supervised expert, educational and promotional video content across YouTube, Instagram and Telegram. • Translated complex medical and scientific information into clear, engaging communication for doctors, clinics and patients. • Achieved 30% subscriber growth in the first five months, increased campaign reach by 1000%, and doubled leads.

2. Media Producer | Digital Marketing Consultant

   AG5

   janv. 2022 to janv. 2023

   Skills Management Software (B2B SaaS) • YouTube: AG5 • Consulted on YouTube, LinkedIn and X content strategy for a B2B SaaS skills-management platform. • Produced and advised on executive-facing, conference and visual content designed for enterprise audiences and B2B business development. • Translated software and business topics into clear content formats for professional decision-makers.

3. Senior Digital Producer | Head of Social Media & Content Production

   Senior Group

   janv. 2019 to janv. 2021

   Premium Geriatric Care Facilities • Led video and digital content production across YouTube and social media, including interviews, educational content and on-location stories featuring older adults and healthcare professionals. • Developed concepts, scripts and production briefs and coordinated videographers, photographers, editors and designers. • Increased campaign reach by 400%, grew the audience from 700 to 12k, and increased leads 4x.

4. Digital Producer | Head of Social Media

   APLA.io

   janv. 2017 to janv. 2018

   Luxembourg Blockchain Startup (B2B Technology) • APLA LinkedIn • Produced educational and product-focused content for a B2B blockchain technology company and led full-cycle digital content production. • Developed communication across YouTube, LinkedIn, X, Reddit and Facebook, translating complex technology into understandable visual and digital storytelling. • Used trends, competitive positioning and audience response to inform content direction and channel strategy.

5. Founder & Media Producer | YouTube & Video Production

   Aesthetics of Age

   janv. 2016 to Aujourd’hui

   Digital Media Platform (B2B/B2C) • YouTube: Aesthetics of Age • Built and scaled an original media platform from 0 to 750k+ followers across YouTube, Instagram, Telegram, VK and Facebook. • Produce long-form and short-form video, documentary interviews, expert content, branded stories and social-first video; develop concepts, research, scripts, storylines and visual direction. • Lead end-to-end production from pre-production and filming through interviews, lighting, audio, editing, post-production, publishing and distribution. • Created Legacy Films, a documentary format preserving older adults’ life stories through filmed interviews and cinematic visual storytelling. • Use audience insight and performance data to shape content direction, distribution and commercial partnerships.

6. Creator & Media Producer

   Yoga Lifestyle

   janv. 2016 to Aujourd’hui

   Wellness Media • Built a multi-platform media brand to 250k+ followers across YouTube and other social platforms. • Produce expert interviews, educational video and social storytelling and develop collaborations with yoga professionals and influencers.

7. Founder | Senior Media & Digital Producer

   Yaya Agency

   janv. 2016 to Aujourd’hui

   • Lead video, photography, branded content and digital production for clients across technology, healthcare, wellness, beauty and professional services. • Manage the full production process from creative concepts, scripts, shot lists and pre-production through filming, editing and final delivery; lead videographers, photographers, editors and designers.

8. Senior Digital & Media Producer | YouTube & Video Content

   Dr. Sergey Sviridov

   janv. 2015 to janv. 2024

   Healthcare / Expert Brand (B2B/B2C) • Led video and digital production for one of the leading plastic surgeons in Russia and the CIS, including YouTube, interviews, educational video, social-first content and branded visual assets. • Developed concepts, scripts, storylines, production briefs and visual direction; managed production from pre-production through shooting, editing, publishing and distribution. • Grew the digital audience from 0 to 150k+ and built a content-driven funnel generating 100+ inbound inquiries per month, with approximately 50% conversion and up to 9x ROI. • Led a multidisciplinary team of 12 creatives, media buyers and external partners.

9. Executive Producer | 8-Part Television Documentary

   CCTV-2 Business Channel (China)

   janv. 2013 to janv. 2014

   Arctic Documentary Series • Produced an eight-part documentary television series filmed across the Russian Arctic for an international television audience. • Developed storylines and narrative structure and organized filming across ports, taiga, forest tundra and nature reserves. • Produced interviews with the President of Yakutia, government ministers, scientists, nuclear icebreaker captains, polar explorers, shamans and Nenets reindeer herders. • Coordinated production teams, contributors, locations, equipment and complex logistics, including helicopters and snowmobiles.

10. Digital Media Manager | Producer for Rostec

    Apostol Media Group

    janv. 2013 to janv. 2015

    Strategic Communications Agency (B2B) • Led digital media and content production for Rostec, a major high-technology corporation, across YouTube, web and social channels. • Oversaw video, photo, editorial and 2D/3D content production, coordinating internal teams, subcontractors and agencies. • Developed digital creative concepts and translated complex technology and corporate topics into accessible content for domestic and international audiences. • Grew the broader social audience from 0 to 100k+ in one year; Rostec’s YouTube channel reached 30k+ subscribers.

11. Junior Producer | Second Camera Assistant

    TNT - Univer New Dorm

    janv. 2011 to janv. 2012

    Television Production • Worked on production of a popular television comedy series, supporting filming schedules, camera department workflows, document flow and contract coordination.

1. Landmark Education

   Worldwide

   2018 to 2025

   Leadership, communication, coaching and team management programs

2. Netology

   Digital Marketing Management

   2020 to 2021

3. Lomonosov Moscow State University

   Master’s, TV Journalism and Producing

   Moscow

   2008 to 2012

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