Amritjot Singh

Creative and Brand professional with 4+ years of experience in graphic design, UX/UI design, branding, social media, and content marketing across retail and technology environments. Skilled in creating visual identities, design systems, digital campaigns, wireframes, prototypes, and customer-focused content using Figma and Adobe Creative Suite. Experienced in leading creative projects, mentoring designers, collaborating with clients, and translating business ideas into engaging visual experiences. Combines creative thinking, strong visual communication, and brand strategy to deliver consistent designs that strengthen engagement and business growth.

• Brand Design
• Colour Theory
• Creative Direction
• Figma
• Graphic Design
• Iconography
• Layout Design
• Typography
• User-Centred Design
• UX/UI Design
• Visual Communication
• Visual Design
• Wireframing

1. Marketing & Brand Coordinator

   Organic Warehouse

   janv. 2025 to Aujourd’hui

   BC, Canada

   • Spearheaded social media and content initiatives for an organic grocery and wellness retailer, translating product offerings, seasonal promotions and brand stories into customer-focused campaigns that strengthened brand awareness and customer engagement. • Planned content calendars around product launches, seasonal offerings and promotional priorities, coordinating creative concepts and publishing schedules to maintain consistent messaging across social media and digital content. • Created product-led social media content by translating organic grocery, fresh produce, bakery and wellness offerings into accessible customer messaging, supporting product discovery and strengthening the brand's retail presence. • Strengthened brand consistency across social media and digital content by applying cohesive messaging, visual direction and promotional themes, creating a recognizable customer experience across recurring marketing initiatives. • Analyzed social media engagement and content performance to identify audience interests and stronger-performing topics, using insights to refine content themes and improve the effectiveness of future brand-awareness campaigns. • Coordinated promotional content with internal stakeholders to align product priorities, campaign messaging and publishing timelines, ensuring customer communications reflected current store offerings and business objectives. • Developed customer-centric content around organic groceries, seasonal products and wellness offerings, connecting product benefits with everyday customer needs to increase awareness and support customer consideration.

2. Creative Lead

   Evolve Branding

   sept. 2024 to déc. 2024

   BC, Canada

   • Led a team of 5 designers across mobile app and UX/UI design projects, coordinating creative execution and project priorities to deliver 95% of initiatives on schedule and improve project efficiency by 30%. • Developed a cohesive design system covering typography, colour, iconography and visual components, creating high-fidelity wireframes and interactive prototypes in Figma for the Live Vie banking app. • Reduced design revisions by 60% by establishing structured design reviews, incorporating client feedback and aligning creative deliverables with project requirements and user expectations. • Facilitated weekly client and design-team meetings to communicate creative direction, review design progress and resolve feedback efficiently, strengthening collaboration and client satisfaction. • Led usability testing and feedback analysis to identify UI/UX improvement opportunities, refining layouts, navigation and visual interactions to enhance overall user experience. • Mentored junior designers on design principles, Figma workflows, visual consistency and UX/UI best practices, improving design quality and supporting consistent creative execution.

3. Graphics Designer

   CodeNest Solutions

   janv. 2021 to mars 2023

   India

   • Designed branded graphics and digital marketing assets for a technology services company, translating software solutions and business offerings into clear, visually engaging content for customer-facing communications. • Created social media graphics, promotional creatives, banners, presentations and digital assets aligned with brand guidelines, campaign objectives and audience needs. • Developed visual concepts for technology services and software solutions, simplifying technical information into accessible designs that strengthened brand communication and audience understanding. • Maintained consistent visual identity across social media, marketing materials and digital campaigns by applying cohesive typography, layouts, imagery and brand messaging. • Collaborated with marketing, business and technical stakeholders to understand campaign requirements and transform ideas, product information and service details into effective visual content. • Designed campaign and promotional materials around business initiatives, industry trends and customer interests, supporting social media engagement, brand awareness and lead-generation activities. • Organized and refined creative assets, templates and marketing collateral to improve design consistency, streamline content production and support recurring marketing and promotional initiatives.

1. Vancouver Community College

   Post-Graduate Diploma, Business Management

   Vancouver, BC

   2024

2. Panjab University

   Bachelor of Business Administration, Marketing

   India

   2021