General Marketing Manager Canada

About the Role We are looking for a versatile, hands-on marketer with a strong background in fintech. Experience in CFD trading or related financial products is mandatory. This role requires someone who can independently plan, execute, and optimize in-market marketing initiatives to strengthen brand awareness while driving country-level revenue growth. As the in-market champion, you will translate regional marketing strategies into effective localized execution, ensuring full alignment with global brand standards, messaging, and marketing SOPs. Job Requirements 4–6 years of experience in marketing, with a strong background in digital marketing, content strategy, or campaign management — agency or in-house experience, both welcome. Proven track record of executing and optimizing marketing campaigns with measurable impact on brand and revenue. Experience in fintech, financial services, or a regulated industry is highly valued. CFD experience is required. Solid understanding of the Canadian market — consumer behavior, competitive landscape, and regulatory environment. Proficiency with major social media platforms (Facebook, Instagram, YouTube, X/Twitter) and a strong grasp of platform-specific best practices. Experience managing external agencies, vendors, and local partners. Strong analytical mindset — comfortable working with campaign KPIs, performance data, and market insights. Excellent written and verbal communication skills in English; additional languages relevant to the Canadian market are a plus. Comfortable operating cross-functionally in a global, cross-cultural organization. Job Responsibilities Own the end-to-end marketing strategy and execution for Canada, aligned with global brand positioning and business objectives. Lead full-cycle campaign management: planning, localized content strategy, asset development, media buying, performance tracking, and optimization. Drive localization of marketing assets — copy, visuals, and video — ensuring cultural relevance, linguistic accuracy, and regulatory compliance. Build and manage relationships with local sales teams, IBs, partners, and KOLs to develop in-market strategies that accelerate brand awareness and business growth. Serve as the primary point of contact for local agencies and vendors across content production, media, and events. Conduct ongoing market research to monitor trends, competitor activity, client behavior, and regulatory developments in Canada. Define, track, and report on key performance indicators including leads, conversion rates, FTD/FTT, engagement, and brand sentiment. Deliver actionable insights through weekly and monthly performance reports to Regional and Global Marketing leadership. Contribute to broader regional initiatives and cross-market projects as the business evolves. Experience in the CFD, Forex, Crypto, or Fintech industry is mandatory for this position. What We Offer As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership are incentivised and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries. Your journey after applying First round interview with our talent acquisition partner. Second round interview with the hiring manager & supporting HRBP.

Lead the end-to-end marketing strategy and execution for the Canadian market to drive brand awareness and revenue growth. Manage full-cycle campaigns, localize assets, and maintain relationships with local partners and agencies.

Requires 4-6 years of marketing experience with mandatory expertise in CFD trading or fintech. Must possess a strong understanding of the Canadian regulatory environment and consumer behavior.

• Personal Growth • Collaborative Culture • Intrapreneurship Incentives

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Digital Marketing
• Content Strategy
• Campaign Management
• CFD Trading Knowledge
• Market Research
• KPI Tracking
• Agency Management
• Localization
• Social Media Marketing
• Analytical Mindset
• Cross-functional Collaboration
• Performance Optimization

• Marketing
• Finance & Accounting
• Management & Leadership

Expérience minimale

5+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Not Applicable