Suki Keomanivong

Casino Player Development, VIP acquisition, hospitality sales and business development professional with deep Alberta gaming-market relationships and a track record building high-value customer relationships across casino, hotel, hospitality, sports and commercial business environments. Brings nearly two decades of casino, hospitality and VIP relationship experience, including Player Development leadership, high-value player acquisition, loyalty/database marketing, player reinvestment, VIP events, sports hospitality, customer segmentation, revenue growth and team leadership. Career highlights include building relationships with 2,500+ casino gaming clients and industry contacts, helping develop casino loyalty/database infrastructure to approximately 150,000 members, managing approximately $3M in annual casino marketing / Player Development spend, and supporting gaming operations generating approximately $300M+ in annual gaming revenue. Combines Alberta casino Player Development experience with authentic sports credibility as a lifelong boxer, elite amateur champion, undefeated professional boxer and boxing coach. Strong understanding of sports-minded VIP customers through NHL, CFL, boxing, MMA, golf, curling, poker, OTB horse racing and premium sports hospitality experiences. Well positioned to transition land-based casino Player Development experience into digital casino, sportsbook, iGaming VIP, customer acquisition and online player relationship management.

• Microsoft Excel
• Microsoft Outlook
• Microsoft Word
• Salesforce

1. Director of Regional Hotel Sales - 3 Casinos / 8 Hotels

   GAMEHOST INC.

   janv. 2023 to janv. 2025

   Alberta

   Led regional sales, business development, customer acquisition and revenue initiatives across a portfolio connected to 8 hotels and 3 casinos in Alberta. • Developed corporate, group, hospitality and premium customer accounts. • Built and managed high-value customer relationships with direct revenue accountability. • Partnered with casino, hotel, food and beverage and property leadership to create integrated guest and customer experiences. • Built sales pipelines through direct prospecting, relationship development, referrals and market intelligence. • Developed localized sales strategies based on Alberta market conditions, customer needs and property revenue opportunities. • Supported customer acquisition, retention, event business, group business and account-specific offers. • Managed forecasting, budgeting, strategic planning and customer relationship strategy across multiple markets. • Participated in hotel/casino renovation, design and development initiatives across the portfolio.

2. Senior Vice President, Commercial Division / Licensed Real Estate Professional

   SABLE REALTY / LIZOTTE & ASSOCIATES REAL ESTATE

   janv. 2017 to Aujourd’hui

   Edmonton, Alberta

   Develop new business through direct prospecting, networking, referrals and long-term relationship management. • Manage high-value commercial clients through complex sales, leasing, acquisition and negotiation processes. • Build and maintain a pipeline of prospective customers, investors, developers, tenants and business owners. • Negotiate commercial transactions involving sophisticated clients and long sales cycles. • Experience includes commercial real estate advisory, hotel, restaurant, business sales, retail leasing, land development, pre-construction and design. • Supported development and leasing activity involving 200,000+ sq. ft. of retail development and construction/design requirements involving 250+ tenants. • Developed relationships across Alberta business, hospitality, real estate, ownership and investment communities.

3. VIP Customer Development / Premium Hospitality / Atlas Steak + Fish

   GATEWAY CASINOS & ENTERTAINMENT / GRAND VILLA CASINO

   janv. 2016 to janv. 2018

   Edmonton, Alberta

   Supported VIP guest experience, premium hospitality, casino customer development and restaurant development within a large casino entertainment environment. • Worked with VIP slot players, premium casino guests and high-value hospitality customers. • Supported casino customer development through premium dining, personalized service and relationship-based hospitality. • Managed Atlas Steak + Fish restaurant development and operations with approximately $6M operating budget. • Supported casino portfolio activity connected to approximately $312M in annual revenue. • Used guest preferences, player relationships and premium experiences to increase engagement and loyalty. • Worked with Slots, Marketing, Food & Beverage and casino operations to support high-value guest experiences. • Integrated casino, dining, entertainment and hospitality to strengthen VIP customer value.

4. Corporate Director of Sales & Marketing - Western Canada

   TILTED KILT PUB & EATERY

   janv. 2015 to janv. 2016

   Western Canada

   Led sales, marketing, promotions, staff development and brand standards across Western Canadian hospitality locations. • Supported customer acquisition, events, local-store marketing, guest experience and revenue growth. • Partnered with managers to improve service execution, promotions and customer engagement. • Supported P&L performance, marketing campaigns and brand consistency.

5. Corporate Director of Business Development

   NETSMART INC.

   janv. 2013 to janv. 2015

   Western Canada

   Led B2B sales, marketing, relationship development and customer acquisition. • Built new client relationships across professional services, casino, real estate, hospitality and public-sector environments. • Created databases of prospective clients and executed direct mail, email, cold calling and one-to-one relationship sales. • Managed sales opportunities from prospecting through presentation, negotiation and close. • Developed strategic partnerships and market expansion opportunities across Western Canada.

6. Director of Sales & Marketing / Director of Marketing & Promotions

   DEERFOOT INN & CASINO / STAMPEDE CASINO

   janv. 2008 to janv. 2009

   Calgary, Alberta

   Directed casino marketing, promotions, VIP customer development, loyalty, Guest Services and hospitality marketing initiatives within Calgary casino and hotel environments. • Launched and supported a casino loyalty program that grew to approximately 35,000 members. • Contributed to approximately 30% revenue growth through promotions, loyalty, marketing and guest-development initiatives. • Managed marketing budgets, promotional calendars, casino events and customer-engagement campaigns. • Directed and supported a customer-facing team of 25+ employees across marketing, promotions and guest service functions. • Created and implemented casino promotions, direct marketing, experiential campaigns and VIP customer events. • Worked across casino, hotel, food and beverage, entertainment and guest service operations. • Supported casino/hospitality design, pre-opening, construction and operational development initiatives.

7. Player Development Manager / Marketing Business Development Manager

   RIVER CREE RESORT & CASINO / PARAGON GAMING

   janv. 2006 to janv. 2013

   Edmonton, Alberta

   Led Player Development, casino marketing, VIP customer acquisition, loyalty, promotions, events and database-driven customer development for one of Alberta’s major casino, hotel and entertainment destinations. • Built and managed relationships with high-value casino players across table games, slots, VIP hospitality, events and entertainment. • Developed and maintained a network of 2,500+ casino gaming clients, VIP players, vendors and industry relationships. • Managed and coached a Player Development team of 3 Hosts plus 1 Administrator, supporting player service, relationship development, customer contact strategy and event execution. • Supported casino operations generating approximately $300M+ in annual gaming revenue. • Managed approximately $3M in annual casino marketing / Player Development budget with focus on ROI, customer value and reinvestment effectiveness. • Contributed to approximately 25% revenue growth against a 10% forecast and approximately 11% EBITDA improvement through targeted promotions, player development and customer engagement strategy. • Helped develop and grow casino loyalty/database infrastructure to approximately 150,000 members. • Used player data, segmentation and customer behaviour to design targeted offers, VIP experiences, casino promotions and reactivation campaigns. • Created and executed VIP dinners, tournaments, entertainment experiences, direct-mail campaigns, cash offers, complimentary offers and personalized player-development programs. • Worked cross-functionally with Table Games, Slots, Food & Beverage, Hotel, Entertainment, Guest Services and executive leadership to deliver high-touch VIP experiences. • Developed one-to-one player relationship strategies for low, mid and high-end gaming customers. • Resolved sensitive VIP guest concerns while protecting player relationships, casino standards and long-term revenue potential. • Maintained responsible gaming, regulatory, internal-control and player-protection awareness within casino marketing and Player Development activity. • Developed sportsbook-adjacent experience before legalized brick-and-mortar casino sportsbook operations were available in Alberta casinos. Experience was built through casino Player Development, sports hospitality, sports-event marketing, poker, OTB horse racing exposure and sports-minded VIP customer relationships. • Developed sports-minded VIP casino relationships through NHL, CFL, boxing, MMA, golf and curling hospitality events across Edmonton, Calgary, rural Alberta, Vancouver and Las Vegas, aligning premium sports experiences with player loyalty and casino customer development. • Hosted high-value casino players through Edmonton Elks / CFL season tickets and Edmonton Oilers NHL suite experiences. • Attended and hosted players at boxing, MMA, combat-sports, golf and other major sports events to strengthen VIP relationships and deepen customer loyalty. • Built relationships with sports-focused casino guests, including hockey clientele connected to River Cree’s Twin Rinks hockey arena. • Supported sports-themed casino marketing events connected to NFL, CFL, NHL, golf, boxing, MMA, poker and OTB horse racing customer segments. • Gained exposure to OTB horse racing customers and wagering-style customer behaviour. • Worked with poker guests and casino gaming customers through promotions, events, database marketing and player development initiatives. • Used sports demographics and customer behaviour to build promotions that increased casino visitation, loyalty-program engagement and gaming revenue. • Developed cross-property experiences connecting casino gaming, food and beverage, hotel, entertainment, sports events, hockey arena traffic and VIP hospitality. • Maintained a clear distinction between sports-focused casino customer development and regulated sportsbook operations, as sports betting was not available through Alberta brick-and-mortar casinos at the time.

1. University of Nevada, Las Vegas (UNLV)

   Gaming Management Certificate, Gaming Management

   2009

   Relevant coursework and focus areas: Principles of Casino & Gaming Management, Casino Operations, Casino Marketing, Customer Development Strategies, Database Marketing, Gaming Technology, Hospitality Technology, Gaming Finance, and Regulatory and Business Issues in the Casino Industry.

2. Northern Alberta Institute of Technology (NAIT)

   Business Administration - Management Diploma, Business Administration - Management

   2002 to 2004

   Relevant coursework and focus areas: Financial Accounting, Managerial Accounting, Business Communications, Microeconomics, Macroeconomics, Principles of Management, Organizational Behaviour, Business Law, Management Information Systems, Marketing, Marketing Research, Business-to-Business Marketing, Selling Principles, Promotional Management, Business Statistics, Advertising & Promotions, Public Relations, Sales Management and Retail Management.