Specialist, Travel Media - Contract

Are you motivated by being part of a strategy led, insights driven, and industry partnered organization with a dedicated team that is supporting the tourism industry? Destination Vancouver is enthusiastically seeking a Specialist, Travel Media, to join our award-winning team. This is a full time, fixed term position to cover a maternity leave from September 2026 – December 2027. The Opportunity: The Travel Media Specialist is a member of the Market Development team. The Market Development team inspires travel to Vancouver by promoting Vancouver as a premiere leisure and business travel destination to the world’s travel media, influencers, travel agents and tour operators. Reporting to the Acting Manager, Travel Media, this position supports the development and execution of the Travel Media and PR strategy in core markets. This position is ideal for an individual who is motivated by an organization’s values and culture, is highly organized and adaptable, an effective communicator and dedicated to service excellence. Key Accountabilities: § Contribute to media strategies and tactics in alignment with Destination Vancouver’s business plan. § Plan, coordinate and host media groups in Vancouver for their in-destination trips. § Support day-to-day press office tasks such as coverage tracking, monitoring trends and updating the media CRM database. § Conduct regular media pitching with the goal of placing Vancouver stories in key consumer (including traditional and social media), travel trade and M&C publications in our core markets. § Assist in the planning and execution of in-market promotional activities, including media event coordination. § Provide coordination and planning support for in-destination events, in collaboration with our Destination Events team. Key Responsibilities: Itinerary Coordination: § Tailors itineraries for media interests, assignments and Destination Vancouver priorities. § Coordinates logistics for itineraries for media visits from North American consumer outlets (Destination Vancouver core markets), travel trade publications and Meetings and Conventions publications including liaising with Destination Vancouver members, media, suppliers, destination partners and community representatives. § Hosts media press trips in Vancouver, evenings and weekends may be required. Communications and Media Relations: § Writes, edits, distributes and assists with communications (including pitching and press releases). § Responds and vets daily travel media inquiries as required (includes fact checking, answering questions, sending story pitches and following up on image and b-roll requests). § Build and maintain relationships with media in key markets. § Works with Team Members to create content and deploy quarterly What’s New flatsheet. § Conducts regular reviews and updates for the media section of the Destination Vancouver website (including news releases, updating online media kit, story sheets and other media-driven web content). § Supports event coordination of special PR projects (e.g. Dine Out Vancouver Festival). In-Market Agency Support: § Supports the Manager with in-market agency representatives in key markets. § Assists with reviewing and assessing media opportunities presented by in-market agencies. § Track agency activity and follow up to ensure media coverage, results, and reporting are received in a timely manner. Administrative: § Issues Destination Experience Passes for distribution to visiting travel journalists and influencers. § Maintains Destination Vancouver’s media CRM database. § Media Tracking: Gathers Destination Vancouver-influenced media coverage of Vancouver and uploads into the CRM database and coverage tracking tools. § Runs quarterly media coverage reports in an accurate and timely manner. § Supports with budgeting, reporting, and other miscellaneous administrative tasks as required. Who Are We? Destination Vancouver is one of the world’s most dynamic Destination Organizations, delivering on a mandate for destination development and promotion that makes Vancouver a must visit global destination. It responsibly strives for a triple bottom line approach to measuring destination success through people, planet, and prosperity. As a private, not for profit business association, continued relevancy equals success by supporting the industry and building a competitive global destination brand. Destination Vancouver has a fabulous product and a powerful brand. Its brand promise, Vancouver is a place that connects people and inspires them to live with passion, underpins how it communicates with potential customers, engages with stakeholders, and services its 600+ members. What Do We Offer? This is a full-time fixed term position until December 2027 and based in Destination Vancouver’s corporate office with proximity to transit and downtown amenities. Media hosting and industry events may take place on weekends and evenings. Business travel is a requirement of the position. Work is also affected by travel and time zones. Working hours will vary due to the nature of the tourism industry. Destination Vancouver believes in and supports work/life balance and hybrid working opportunities. Expected salary range: $58,000 - $62,000 We are also proud to offer a competitive total rewards package including: § End of fixed term Bonus § 3 week’ vacation (15 days) § Additional Paid Wellness days § Extended heatlhcare benefits § Transit allowance § Team Member referral program § Training and development opportunities and a flexible work environment § Tourism industry perks Destination Vancouver believes in and provides a diverse, equitable, and inclusive work environment. What Are We Looking For? You love where you live, work and play. You are highly curious, driven by connecting with others and achieving meaningful results through collaboration. You thrive in finding new ways to do things and to share new ideas and experiences through your abilities as a skilled communicator. You are a dynamic and fun Team Member and you are passionate about Vancouver! You also possess: § 1 – 2 years’ experience in media relations, public relations, communications and marketing strategy, planning and execution. § Experience in Public Relations/Marketing and/or Tourism sectors preferred Excellent organization, coordinating, planning and time management skills, detail-oriented with strong multi-tasking abilities. § Ability to consistently meet multiple deadlines, take direction and pay attention to detail. § Excellent communication skills, written and verbal, A high level of professionalism, maturity, diplomacy and judgment regarding decision-making and fostering positive interpersonal relationships. § Ability to work well independently and collaboratively; committed to individual, team excellence. A curious and positive attitude, highly motivated and proven ability to take initiative. § Demonstrated commitment to service excellence. § Strong technology skills, including Microsoft Office, AI tools, PR coverage reporting tools, press release deployment, and saving press imagery in folders. § Strong confidence using social media for business purposes. § Post-secondary education in public relations, communications, marketing and/or related experience. § A second language is an asset (for example: Spanish). How Do We Connect? If this sounds like you because you have the knowledge, ambition and drive and describe yourself as enthusiastic and fun, collaborative and focused on building relationships and achieving results, we invite you to apply for this exciting new position. Please send your resume and cover letter to: [email protected] For more information, please visit http://destinationvancouver.com

The Specialist supports the development and execution of travel media and PR strategies to promote Vancouver as a premier destination. Key duties include coordinating media press trips, managing media relations, and tracking coverage within a CRM database.

Candidates need 1-2 years of experience in media relations, PR, or marketing, preferably within the tourism sector. A post-secondary education in a related field and strong proficiency in digital tools and social media are required.

• End of fixed term Bonus • 3 week vacation • Additional Paid Wellness days • Extended healthcare benefits • Transit allowance • Team Member referral program • Training and development opportunities • Flexible work environment • Tourism industry perks

• Gestion du tempsSouhaitée
• Microsoft OfficeSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Media Relations
• Public Relations
• Communications Strategy
• Itinerary Coordination
• Press Office Management
• Media Pitching
• CRM Database Management
• Content Creation
• Event Coordination
• Budgeting
• Microsoft Office
• AI Tools
• Social Media for Business
• Time Management
• Multi-tasking
• Diplomacy

• Marketing
• Creative & Media
• Hospitality
• Administrative
• Management & Leadership

Formation minimale

Baccalauréat

Expérience minimale

0+ ans

Postuler avant le

15 févr. 2027

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte