Marketing Manager

Marketing Manager – Canada The Marketing Manager will be responsible for overseeing marketing strategy, campaign delivery, lead generation activity, events promotion and brand development across the Canadian business. This role will work closely with counsellors, institutional partners and senior leadership to drive lead generation, improve conversion performance and strengthen market presence across Canada. The successful candidate will combine strategic thinking with strong operational execution and team management capability. Key Responsibilities Marketing Strategy & Campaigns Develop and implement annual marketing plans aligned with recruitment targets Manage multi-channel lead generation campaigns across digital, events and partnerships Oversee campaign performance and optimise marketing ROI Support destination diversification campaigns where required Work closely with senior leadership on market positioning and growth opportunities Digital Marketing & Lead Generation Oversee paid and organic digital marketing activity Manage website performance, landing pages and CRM lead flows Improve enquiry-to-application conversion performance Monitor lead quality and reporting metrics Work alongside external agencies and internal marketing support where applicable Events & Brand Promotion Lead promotion and marketing strategy Coordinate marketing support for institutional visits, webinars and events Strengthen the brand awareness across Canada Support school engagement and outreach initiatives Team Management Manage and support marketing team members Allocate responsibilities and oversee project delivery Support training, development and performance management Maintain strong communication between marketing and counselling teams Content & Communications Oversee creation of marketing materials, email campaigns and social media content Ensure brand consistency across all channels Support institution-specific campaigns and promotional initiatives Coordinate video, testimonial and employability-focused content Working Hours & Availability Standard working hours are expected to align with regular office operating hours, generally between 8:00am and 6:00pm local time, Monday to Friday Attendance at evening or weekend events may occasionally be required based on recruitment activity Any extended-hours activity should be approved in advance by the Country Manager Time off in lieu may be considered for approved extended-hours events Skills & Experience Essential Previous experience in marketing management, preferably within education or international recruitment Strong understanding of digital marketing and lead generation Excellent communication and project management skills Experience managing campaigns, budgets and reporting Strong organisational and leadership capability Ability to work collaboratively across multiple teams Commercially minded with a strong focus on performance and ROI Desirable Experience within international education or higher education recruitment Experience with CRM systems and marketing automation Event marketing and partnership management experience Knowledge of UK and/or Canadian higher education sectors Expenses & Travel This role may involve occasional travel within Canada for fairs, institutional visits and recruitment events.

The Marketing Manager will oversee marketing strategy, campaign delivery, lead generation, events promotion, and brand development across Canada. This role involves working closely with various stakeholders to drive lead generation and improve conversion performance.

The ideal candidate should have previous experience in marketing management, preferably in education or international recruitment, along with a strong understanding of digital marketing. Excellent communication, project management skills, and the ability to work collaboratively across teams are essential.

• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Marketing Management
• Digital Marketing
• Lead Generation
• Project Management
• Communication
• Organizational Skills
• Team Management
• Campaign Management
• Budget Management
• Reporting
• Performance Optimization
• Brand Development
• Event Marketing
• CRM Systems
• Collaboration
• Commercial Awareness

• Marketing
• Management & Leadership
• Education
• Consulting

Expérience minimale

5+ ans

Postuler avant le

10 mai 2027

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Exigences de lieu

Country, Toronto, Ontario, Canada

Niveau d’expérience

Director

Mode de candidature

La candidature directe est offerte