Alex Pavlov

Salesforce Developer with 6+ years of experience designing, building, and supporting secure, scalable solutions across Experience Cloud, Sales Cloud, Service Cloud, CPQ, and Salesforce Industries (OmniStudio/Vlocity). Combines hands-on technical delivery with senior-level responsibilities including technical leadership, effort estimation, client advisory, code review enforcement, and mentoring junior team members. Strong background in end-to-end enterprise delivery within Agile sprint cycles — from requirements gathering and solution design through Apex development, Lightning Web Components, Flow automation, unit testing, CI/CD, and post-go-live production support. Recently served as lead developer for a client-facing Experience Cloud portal enabling 50,000+ users across Canada to manage professional certifications — part of a multi-million-dollar Salesforce transformation for a national healthcare organization.

• Apex
• Aura
• batch
• Custom Objects
• Flows
• future
• Git
• platform events
• queueable
• SOQL/SOSL
• triggers
• Validation Rules
• Visualforce

1. Salesforce Developer

   Industrious CRM

   août 2022 to Aujourd’hui

   • Served as technical lead for a client-facing Experience Cloud portal workstream in a national healthcare platform, leading the design and delivery of the solution that enabled 50,000+ users to manage certifications, track activities, and interact with organizational services through OmniStudio and custom Apex/LWC components. • Researched and validated Salesforce OmniStudio capabilities for a 30% expansion in client operations; co-built a sandbox prototype and led client demos that contributed to a multi-million-dollar contract award. • Owned end-to-end technical delivery including solution blueprinting, Apex services, LWCs, Flows, and security architecture across profiles, permission sets, sharing rules, and role-based access — advising clients and stakeholders on platform tradeoffs, technical feasibility, and best practices for both internal and external-facing use cases. • Enforced development standards through pull request reviews, static analysis, and comprehensive Apex test coverage with isolated test data factories; mentored junior developers and admins on Apex patterns, security best practices, and Salesforce development workflows. • Improved performance and reliability in high-volume processes by applying bulkification, selective SOQL, caching, and asynchronous patterns such as Queueable, Batchable, and Future methods. • Managed release quality through Gearset CI/CD pipelines, Git-based branching strategies, and metadata deployments across dev, QA, UAT, and production environments, ensuring traceability and adherence to the established SDLC. • Collaborated with solution architects, project managers, QA analysts, and third-party integration partners within two-week Agile sprints — estimating effort for stories and projects, coordinating UAT/SIT cycles and defect triage, and participating in sprint planning, stand-ups, demos, and retrospectives. • Provided post-go-live production support including triaging critical bugs, executing data migrations and bulk uploads of 500,000+ records via Data Loader, performing data cleansing, and participating in cross-team incident response during high-severity production issues. • Evaluated new Salesforce features and release updates to recommend platform improvements to clients; maintained and modified existing MuleSoft Composer integration flows connecting Salesforce to external enterprise systems.

2. Salesforce Developer

   Driverseat

   juin 2019 to août 2022

   • Served as the sole Salesforce admin and developer for an early-stage startup rollout supporting approximately 100 users, owning discovery, solution design, configuration, customization, launch, and iterative enhancement across Sales Cloud and Service Cloud. • Built a custom Car Builder Lightning Web Component that enabled sales staff and dealership managers to configure vehicles visually and calculate pricing, taxes, and fees in real time. • Designed a scalable data model and led data migration from spreadsheets and legacy sources using Data Loader, deduplication strategies, and validation rules to improve data quality at go-live. • Automated lead-to-opportunity-to-quote workflows using Flows and invocable Apex, reducing manual effort and improving process consistency across the sales cycle.

1. Wilfrid Laurier University

   Bachelor of Arts, Psychology

   2016 to 2020

   Supplemented by 4× Salesforce professional certifications and 6+ years of hands-on platform development.

• Salesforce Platform Developer I (PD1)

• Salesforce Administrator

• OmniStudio Developer

• Agentforce Specialist