À propos
Marketing professional and a proud father of two cats with 6+ years of experience supporting integrated marketing, corporate communications, events, stakeholder engagement, and marketing operations across UK, Malaysia, India, and Canada. Hands-on approach coordinating marketing workflows, managing timelines, preparing reports, maintaining marketing assets, supporting client and internal events, and collaborating with cross-functional teams. Hands-on experience with branding strategy, digital campaigns, corporate events, partnership initiatives, employee engagement programs, CSR communications, and product development projects. Holds a Master's degree in Marketing & Brand Management from Oxford Brookes University and a Post-Graduate Certificate in Strategic Marketing Communications from Conestoga College. Open work permit holder and available to start immediately.
Compétences
- Souci du détail
- Communication bilingue
- Analyse d’affaires
- Manipulation d’argent
- Communication
- Service à la clientèle
- Analyse de données
- Anglais
- Analyse financière
- Google Workspace
- Gestion des stocks
- Leadership
- Logistique
- Microsoft Excel
- Microsoft Office
- Microsoft Outlook
- Sens de l’organisation
- Résolution de problèmes
- Gestion de produit
- Gestion de projet
- Assurance qualité
- Vente
- Gestion de la chaîne d’approvisionnement
- Travail d’équipe
- Gestion du temps
Expérience
Student Marketing Ambassador
Kitchener Krown Dental
janv. 2026 to févr. 2026
Kitchener, Ontario
Digital Marketing Manager
Galaxy of Homes
déc. 2023 to août 2024
Kolkata, India
Managed integrated marketing initiatives across three real estate brands. • Managed end-to-end campaign coordination, including campaign planning, content development, email marketing, website updates, social media communications, SEO initiatives, and CRM-supported lead nurturing with a team of 5 members. • Conducted market research, audience analysis, competitor reviews, and performance reporting for strategic recommendations. • Developed webinar marketing campaigns through Facebook, Instagram, LinkedIn, Eventbrite, email campaigns, and organic communications, achieving a 300% increase in webinar registrations, 180% increase in webinar attendance, and 2.5x growth in social media-generated leads within 3 months. • Improved digital marketing performance through campaign optimisation and audience analysis, contributing to a 140% increase in website traffic and 250% growth in qualified enquiries • Supported a CSR fundraising campaign through digital storytelling, community engagement, and donor communication strategies, helping raise £45,000 GBP (over 84,000 CAD) for developing a school for underprivileged children in West Bengal. • Created a post-campaign debrief process helping the team cut down turnaround times by roughly 30%.
Senior Digital Marketing Specialist
Kogito IT Services
mai 2023 to août 2023
Kolkata, India
Supported client marketing projects across hospitality, education, and finance industries within a fast-paced agency environment. • Coordinated 10+ clients from the education, hospitality, finance and manufacturing sectors simultaneously while managing client communication, timelines, creative requirements, campaign execution, and timely performance reporting. • Managed and coordinated the website development, maintenance, content publishing, and SEO optimisation, and paid advertising on Google, Meta, and LinkedIn platforms of clients. • Delivered 1M+ impressions and over 80k clicks for a hospitality brand launch in Jharkhand on a $15k budget in 3 months. • Achieved 8K+ Facebook followers, 5K+ Instagram followers, and 2.5x bookings gained organically within 3 months, establishing strong local and regional brand visibility. • Improved engagement performance across managed accounts by 20-35% through audience analysis and content optimisation. • Reduced cost per lead by 20% for the company through audience refinement, campaign optimisation, and improved tracking implementation and heavily customised proposals.
Social Media Marketing Specialist
Databazaar Digital
mars 2022 to mars 2023
Kolkata, India
Managed social media marketing and digital communication projects for clients across technology, education, and eCommerce. • Managed the daily website maintenance, blog posting, content calendar, and, responses while constantly reviewing audience engagement data and campaign insights to identify improvement opportunities. • Supported paid social campaigns and community engagement activities across 20+ Facebook, Instagram, and LinkedIn accounts. • Coordinated with clients and creative teams to deliver marketing materials within timelines while maintaining brand consistency. • Managed the entire brand launch process for a new hospitality brand launch in Miami including branding and communications strategy, content calendars, campaign schedules, social media postings, creative coordination, and performance reporting. • Delivered 1.3M+ impressions, over 50k clicks, and 6k+ app downloads for the Miami-based hospitality brand within 6 months. • Helped the client onboard 100 restaurants and attractions on the app within 6 months with strategic communications.
Product and Marketing Executive
IX Telecom
avr. 2019 to oct. 2020
Cyberjaya, Malaysia
Supported integrated marketing, corporate communications, event management, and employee engagement initiatives for a global telecommunications provider operating across South-East Asia and international markets. • Supported participation in 40+ international trade shows, exhibitions, partnership events, and industry conferences by developing marketing collateral including brochures, product flyers, booth materials, promotional giveaways, and event assets. • Assisted with event preparation including branding requirements, partner communications, logistics coordination, promotional materials, event documentation, and developing pre-event hype and post-event storytelling on social media platforms. • Coordinated marketing support for partnership ceremonies, MoU signings, and stakeholder events involving clients, technology partners, leadership teams, and external guests across Southeast Asia. • Supported media visibility efforts resulting in company features across World Bank Malaysia, Malay Mail, Asia Pacific CIO Outlook Magazine, CIO Advisor Magazine, Sun Media Magazine, and more. • Planned and supported the company's employee retreat to Langkawi, Malaysia, managing travel research, hotel reservations, transportation arrangements, airport transfers, restaurant bookings, BBQ dinners, buffet lunches, and activity schedules. • Contributed to 4 award-winning brand initiatives recognised through: A)Funkiest Operator in the Community - Carrier Community Awards 2020, B) Most Outstanding Malaysian Telco Brand - Branding Association of Malaysia 2019, C) Most Promising Brand - Star Media Outstanding Business Awards 2019, and D) SME Excellence - ASEAN Business Awards 2019.
Marketing Assistant
DSG Realty
janv. 2018 to mars 2019
Kolkata, India
Marketing Intern
Values-based Education
janv. 2017 to déc. 2017
Slough, UK
Formation
Conestoga College
Post-Graduate Certificate, Strategic Marketing Communications
Waterloo, ON
2024 to 2026
High Distinction, CGPA 3.9
Oxford Brookes University
Master's Degree, Marketing and Brand Management
Oxford, UK
2017 to 2018
University of Calcutta
Bachelor's Degree, Accounting and Business
Kolkata, India
2010 to 2014
Permis et certifications
Google AI Professional Learning Series
Google Analytics Certification
Google Search Ads Certification
LinkedIn Advertising Certification
HubSpot Social Media Marketing Certification
Facebook Ads Certification